Parks Associates white paper finds households with bundles, service provider home networks more receptive to value-added services
Broadband providers can achieve 15% higher customer satisfaction through connected home strategies that include service bundles and value -added services such as premium technical support, according to international research firm Parks Associates.
Broadband Services: The Turning Point, a new white paper from Parks Associates, reports subscribers with a triple -play bundle exceed the national average for satisfaction with broadband services. Premium entertainment services, premium technical support, and provider -deployed home networks also have an immediate and positive impact on customer satisfaction and create a foundation for future service enhancements and higher ARPU.
"Broadband services are no longer measured by delivering a single service over one network to one device," said Kurt Scherf, Vice President, Principal Analyst, Parks Associates. "Service providers help themselves by emphasizing customer support and high -quality service offerings. Beyond the near -term benefit of higher customer satisfaction, they can leverage current service deployments and management systems to reap future benefits such as reduced CAPEX and the ability to deliver emerging connected home applications."
Broadband Services: The Turning Point examines the evolution of broadband services and provides primary consumer data of U.S. broadband households, including current penetration of bundled services, consumer interest in a variety of broadband value -added services, and the impact of VAS on customer satisfaction.
Parks Associates' upcoming project Broadband, Communications, and Entertainment Bundles examines the consumer selection process for communications and entertainment services.
To download Broadband Services: The Turning Point, visit http://www.parksassociates.com, or contact 972 -490 -1113, firstname.lastname@example.org.
About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start -ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
The company's expertise includes new media, digital entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, consumer electronics, and home control systems and security.
Each year, Parks Associates hosts executive thought leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. Parks Associates produces the online publication Industry Insights in conjunction with the CONNECTIONS™ Conference series.
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