CONNECTIONS™ to address business strategies for Premium Web Video Content and Connected TV

Opening sessions feature TiVo, YouTube, Cisco, IBM, Yahoo!, VIZIO, AnySource

Parks Associates has announced the speakers for two key sessions, The Marriage of Online Video to CE and Connected TV Strategies, at CONNECTIONS™, June 2 -4, at the Santa Clara Convention Center. These sessions address the impact of bringing Web video content to connected TVs and the new business models emerging from manufacturers and content providers as more CE gain enhanced Internet capabilities.

The Marriage of Online Video to CE takes place Tuesday, June 2, 5:15 p.m., following the opening keynote Embedding Wireless in Consumer Electronics, by Glenn Lurie, President of Emerging Devices and Resale, AT&T Mobility and Consumer Markets.

Speakers for this session:
Jim Denney, VP, Product Marketing, TiVo Inc.
Brent Hurley, Strategic Partner Development Manager, YouTube
Ken Wirt, VP, Consumer Marketing, Cisco Systems

Connected TV Strategies takes place Wednesday, June 3, 9 a.m. It addresses business plans, new revenues models, and marketing strategies for CE manufacturers selling advanced televisions. Following this session, Joseph Ambeault, Director, Product Development and Management, Video Services, Verizon, will present the morning keynote.

Speakers for this session:
Bruce Anderson, GM, IBM
Mike Harris, CEO, AnySource
Matthew McRae, VP, GM, Advanced Platforms, VIZIO
Russ Schafer, Sr. Director, Product Marketing, Connected TV, Yahoo!

"Almost 10% of U.S. broadband households now regularly download movies and TV shows," said Kurt Scherf, vice president, principal analyst, Parks Associates. "New video formats are prompting fundamental changes in consumer habits, and companies will have to adapt the design and marketing for their CE products. CONNECTIONS™ features a great lineup of speakers on the cutting edge of these new business models."

Parks Associates forecasts that by 2013, worldwide annual sales of connected CE will exceed 100 million units, while cable and IPTV VoD service revenues will reach $11 billion.

"There are opportunities in selling new products and services, provided they offer the right value proposition," Scherf said. "Our CONNECTIONS™ panelists will discuss the marketing and business strategies to succeed in this challenging market."

For more information, visit or contact, 972 -490 -1113.


CONNECTIONS™: The Digital Living Conference and Showcase, hosted by leading research firm Parks Associates with support from the Consumer Electronics Association (CEA®), is the premier executive event focused on the market developments and growth factors for advanced digital lifestyle solutions.

Contact: Elizabeth Parks
Parks Associates
972 -490 -1113

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