2.5 Million U.S. and Canadian Households ready to buy an Internet -connected TV

Personalized and Web-based content driving consumer demand

International research firm Parks Associates reports that approximately 2.5 million broadband households in the U.S. and Canada are ready to purchase an Internet -connected TV if priced at a $100 premium over regular TVs. This figure translates into $250 million in additional revenues for the consumer electronics industry.


Parks Associates' latest consumer study, Digital Media Evolution, gauges market demand for Internet -connected devices and the applications consumers want to use in conjunction with this new capability. The study covers digital cameras, TVs, digital photo frames, and Blu -ray players and finds TVs have the strongest market potential.

The top application consumers want through a connected TV is access to video -on -demand content. At the same time, roughly one -third of broadband households in the U.S. and Canada want on -screen widgets, and 27% want to access content stored on their home computers.

"Access to additional content is the key demand driver," said John Barrett, director of research, Parks Associates. "Most people can get popular video titles though their pay -TV providers, but if they want to want niche or personal content on their TV, they have to burn or buy DVDs. With a connected TV, they suddenly have lots more options."

For information on Digital Media Evolution, visit http://www.parksassociates.com or contact sales@parksassociates.com, 972 -490 -1113.

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Parks Associates is hosting a special lunch session, Engaging the Consumer: Opportunities and Challenges in the Evolution of Television, sponsored by Macrovision, on Thursday, April 2, at the Cable Show in Washington, DC. Visit www.parksassociates.com to request a pass.

About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start -ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes new media, digital entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, consumer electronics, and home control systems and security.

Each year, Parks Associates hosts executive thought leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks Associates produces the online publication Industry Insights in conjunction with the CONNECTIONS™ Conference series.

http://www.parksassociates.com | http://www.connectionsconference.com | http://www.connectionseurope.com | http://www.connectionsindustryinsights.com


For More Information:
Elizabeth Parks
Parks Associates
972 -490 -1113
Email: eparks@parksassociates.com

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