Platinum Tools

One -third of U.S. broadband households interested in connected set -top

Parks Associates special session at Cable Show presents best strategies for service providers

Connected set -top boxes are growing in popularity, with 33% of all U.S. broadband households interested in this platform, according to Parks Associates. The international research firm notes this news is good for service providers, which have this device at the core of their current service strategies.


Parks Associates is hosting a special lunch session, Engaging the Consumer: Opportunities and Challenges in the Evolution of Television, sponsored by Macrovision, on Thursday, April 2, at the Cable Show in Washington, DC.

Session Speakers:
Bob Benya, SVP, Video Product Strategy, Time Warner Cable
Jeff Bonin, VP & GM, Alticast
Richard Bullwinkle, Chief Evangelist, Macrovision
David Grubb, VP Consumer Strategies, Motorola
Steve Necessary, VP Video Strategy, Cox Communications

Panelists will address challenges in building ARPU and best strategies in developing innovative television services that will interest consumers and lower churn.

"The cable providers have a unique challenge - continuing to innovate at the pace that consumers are adopting new forms of entertainment technologies that may not currently be available through their provider," said Richard Bullwinkle, chief evangelist for Macrovision. "Many of the new technologies out in the market now have generated great interest, but for these emerging technologies to be a viable solution for the end consumer, they need to be deployed to the mass market - cable can provide this."

"Up to 7% of broadband households are willing to pay $3 -$6 more per month for a connected STB," said Jayant Dasari, analyst with Parks Associates and session moderator. "They want to stream music, view photos, and watch Web video through their television, and carriers can capture that consumer interest by leveraging the set -top to deploy these services."

For more information on the session, and to request an invitation, go to http://www.parksassociates.com/cableshow or contact 972 -490 -1113, sales@parksassociates.com.

About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start -ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.

The company's expertise includes new media, digital entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, consumer electronics, and home control systems and security.

Each year, Parks Associates hosts executive thought leadership conferences CONNECTIONS™, with support from the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks Associates produces the online publication Industry Insights in conjunction with the CONNECTIONS™ Conference series.

http://www.parksassociates.com | http://www.connectionsconference.com | http://www.connectionseurope.com | http://www.connectionsindustryinsights.com



Featured Product

ELK Products -C1M1 Dual-Path Alarm Communicators with Remote Services

ELK Products -C1M1 Dual-Path Alarm Communicators with Remote Services

C1M1 offers a truly significant reduction in transmission time in comparison to other communicators that rely on dial capture or data bus decoding. This can result in quicker response time to emergency situations which could save lives and assets. By providing both IP and cellular pathways, C1M1 provides the reliability installers are looking for in an alarm communicator. C1M1 eliminates port forwarding and extra fees for remote access. Installers can remotely upload/download programming changes to M1 controls over IP or cellular using ElkRP2. Consumers can control the M1 remotely via the free ElkLink mobile app and web portal, as well as eKeypad and M1 Touch Pro apps. Other IP-based software and interface partners can connect to the M1 control over the local network through C1M1. C1M1 also provides email/text notifications for arm, disarm, and alarm events. ELK-C1M14GSM supports GSM (AT&T/T-Mobile) networks and ELK-C1M1CDMA supports CDMA (Verizon) networks.