ELAN Group Company Sunfire Steps Up Marketing Program with New Consumer Web Site

Comprehensive Overhaul Makes Finding Product Information Easier, More Enjoyable

Lexington, KY, February 17, 2009 - Sunfire®, a specialist in the design, manufacture and marketing of luxury audio/video products for the custom installation and specialty retail markets, today announced the launch of their all -new consumer web site.


"The new Sunfire.com fortifies our luxury position and reinforces the legacy of our company," said Eric Harper, Director of Marketing and Product Development. "We are very proud of this achievement as it represents the final push in our two -year rebranding campaign. For the first time, we are able to present a consistent message - from virtual to print - to our Dealers and Customers."

Reflecting the look and "voice" of the company's ads, the new site boasts updated product information, reviews and other specifications relevant to consumers. Stellar new graphics, flash demos and an animated product finder add the finesse and polish that discerning readers have come to expect.

The new site also better supports Dealers with an improved dealer locator. Building on the Company's Flagship Showroom program, these Elite Dealers are given special positioning when a customer searches for Dealers in their area. Plus, as an integral part of the Company's global expansion, Sunfire's International Distributors are also now easier to find than ever with an updated listing by country.

Key Site Features:

• New elegant look and feel
• Branding and messaging now consistent from print to web
• Clear, concise line stories and product listings
• Flash -based, animated product finder
• Enhanced Dealer locator with Flagship status
• Quick access to product info - features, specs, brochures, reviews and manuals
• Beautiful product photography including design highlights
• And MUCH MORE!!!

About Sunfire
Founded by renowned audio innovator Bob Carver, Sunfire designs, develops, manufactures and markets the smallest, most powerful speakers, subwoofers and amplifiers in the world. Sold in over 65 countries, Sunfire combines unconventional thinking with precision engineering to create innovative theater products that deliver exceptional performance - whenever, and wherever, they are heard. Carver's thirty five years of scientific research have resulted in numerous patents including the Tracking Downconverter™ power supply used in the company's receivers and amplifiers; and High Pressure, High Back -emf technology found in the company's speakers.

Complete information on Sunfire, its products and technology, is readily available at www.sunfire.com.

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ATTENTION EDITORS: A hi -res shot of Sunfire's new site is available here:
http://www.stylegroup.com/sunweb.jpg

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