SIM2 Delivers the Next Evolution of Its Flagship Projector

SIM2 is proud to introduce the next evolution of its flagship Grand Cinema HT5000E, an ultra-high end, high light output projector, designed for the screening rooms of the most discerning home theater enthusiasts.

CES 2009, Las Vegas, Nevada -January 9, 2009 -SIM2, the Italian manufacturer whose striking high -performance projectors are known worldwide for their pristine video quality, has been involved in making high definition projectors since the introduction of the original analog HDMAC format called EUREKA 95 in 1990. Now SIM2 is proud to introduce the next evolution of its flagship Grand Cinema HT5000E, an ultra -high end, high light output projector, designed for the screening rooms of the most discerning home theater enthusiasts.

Three -chip DLP® is considered the pinnacle of digital projection and it is this technology which forms the basis of the HT5000E. This cinema 'statement' product uses the very latest DLP® chipsets from Texas Instruments to create the last word in picture quality from HDTV sources. Three 0.95" DarkChip4™ DMDs (Digital Micro -mirror Device) are utilized in this design to generate a picture resolution of 1920 x 1080 pixels (1080p) creating crystal -clear, uncompressed HDTV images.

SIM2 recognizes that purchasing an ultra -high end product such as the HT5000E should be accompanied by ultra -high end service, which is why the company offers VIP 'white glove' service to every HT5000E customer. Within two weeks of the projector's installation, the dealer will coordinate a site visit from a SIM2 technician, who will certify the installation and make any final technical adjustments as required to calibrate the projector precisely to the customer's own system requirements.

"The HT5000E is a true state -of -the -art product. We feel that it is absolutely necessary that every owner feels secure in the knowledge that they have not only purchased the best product, but that the performance has been personally certified for each particular application. This personal service truly separates SIM2 from the competition." Said Charlie Boornazian, SIM2 USA's Vice President of Sales and Marketing. "This attention to detail is unmatched in the industry, consolidating SIM2's position as the leader in large screen high quality home theater projection."

The finest quality precision glass optics are used throughout the light engine of the HT5000E. The clarity, color -uniformity and edge -to -edge focus capabilities of these specialized optical components are vital to the process of producing the breathtaking on -screen images. SIM2 offers six high quality lens options that make the HT5000E suitable for almost any home theater installation.

The HT5000E delivers reference performance, design and flexibility of installation. A dedicated 10/100 Mbit Ethernet connector is fitted as standard, allowing the product to be connected to a LAN network or to the Internet. This network connection can be used to remotely control the projector using TCP/IP commands or to feedback projector operating status information such as: serial number, working hours and firmware version to a designated e -mail address for assessment.

Grand Cinema HT5000E - the epitome of power and precision.

SIM2 will showcase the HT5000E as part of 'The SIM2 Experience' in suite 2910 LV Hilton during the 2009 CES Show in Last Vegas, Nevada.

HT5000E will be available in January 2009 for a suggested retail price of $57,995.00

Covering virtually any throw distance, the lens options range from short -throw wide -angle (0.67:1) through to long -throw (4.16 -6.96:1). MSRP for lenses: $7,995.00

About SIM2 USA Inc. and SIM2 Multimedia
Since their entrance into the US home theater market in 1999, SIM2 USA, under the guidance of its parent SIM2 Multimedia (established in 1995), has dedicated its resources to marketing and servicing products that meet the demands of the US market. SIM2 Multimedia is a worldwide leading manufacturer of home theater products and leading provider of high -end performance large screen systems (for control rooms, information, communication, and simulation) and professional projection systems for E -cinema applications. Over the years, SIM2 has gained a reputation for meeting the industry's demands for new, emerging technologies, offering high -quality and reliable products that meet the customer's need in any application. Products are designed and manufactured in Italy. The marketing policies of the company are world -oriented, with a direct presence in Italy (headquarters), the USA, UK, China, Germany (sister companies), and in over 60 countries worldwide through partnerships with qualified distributors.

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