Virgin Media and BT are racing to win the 200Mbit superfast broadband crown.
Virgin Media has confirmed that its goal is to drastically boost its broadband speeds over the next four years.
They intend to offer 50Mbps broadband in 2009, rising to 200Mbps by 2012, if the demand is there.
Speaking at a conference call on Virgin Media's second quarter earnings, chief executive Neil Berkett said, "Even by 2012, we'll still have an advantage to BT's fibre to the cabinet (FTTC). We'll certainly be able to offer up to 200Mbit/s broadband download speeds, if we so chose."
Virgin Media have also confirmed that they are installing DOCSIS 3.0 transmission technology across its network and they will also moving cable television customers to digital by the end of 2009, in order to free up capacity.
Howard Watson, Virgin's chief technical officer, told Reuters "We are setting ourselves a vision of households using 200Mbit by 2012."
British Telecom recently announced its intention to invest £1.5bn in super -fast broadband, an investment that could bring fibre connections to 10m homes by 2012.
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Virgin Media certainly seem to be keeping the pressure on their competitors, also recently launching their mobile broadband services.