Primetime programming is still the cornerstone for advanced television features, which will increase service provider revenues and reduce customer churn, according to Parks Associates' TV 2.0: The Industry Perspective.
This new report indicates over 50% of U.S. broadband households find on -demand primetime services appealing, putting these offerings at the top of the list of advanced television features that includes VOD libraries, multiroom DVR, PC -TV connectivity, and informational widgets.
"Content is king, and people like having the flexibility to watch America's Got Talent or Saturday Night Live whenever and wherever it's convenient," said Jayant Dasari, Research Analyst, Parks Associates. "Television service providers should focus on creating a more personalized television experience, with an initial focus on DVR functionalities, networking the PC and the set -top box, providing an enhanced level of information, and rethinking the user interface."
The report states that video -on -demand (VOD) services are the most potent weapons service providers have in preventing churn, attracting new subscribers, and building new revenues.
"Interactive and digital home features, such as Caller ID on the TV, multiroom DVR, and remote access to DVR recordings, also rank well among potential applications and could build off successful VOD deployments," Dasari said. "Many of these services, including customizable electronic program guides and news and informational widgets, could then be monetized through interactive advertising."
TV 2.0: The Industry Perspective examines the growth of television services in major markets in Asia, Europe, and North America and analyzes the growth strategies that cable operators, telecommunications, and satellite service providers are adopting in these markets.
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About Parks Associates
Parks Associates is an internationally recognized market research and consulting company specializing in emerging consumer technology products and services. Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start -ups through market reports, primary studies, consumer research, custom research, workshops, executive conferences, and annual service subscriptions.
The company's expertise includes new media, digital entertainment and gaming, home networks, Internet and television services, digital health, mobile applications and services, consumer electronics, and home control systems and security.
Each year, Parks Associates hosts executive thought leadership conferences CONNECTIONS™, in partnership with the Consumer Electronics Association (CEA®), and CONNECTIONS™ Europe. In addition, Parks Associates produces the online publication Industry Insights in conjunction with the CONNECTIONS™ Conference series.
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