CONNECTIONS™ Europe to address mobile TV and other entertainment platforms and applications

While Europe has adopted a standard for mobile TV, this move actually makes it more difficult for operators to reap the benefits of this service sector, according to a new white paper from Parks Associates.

While Europe has adopted a standard for mobile TV, this move actually makes it more difficult for operators to reap the benefits of this service sector, according to a new white paper from Parks Associates.


The research firm released No Way to Regulate: Mobile TV in Europe for its upcoming CONNECTIONS™ Europe Summit. This event will take place on August 28 -29 at the Kempinski Hotel Bristol Berlin and features panels and interactive discussions on advanced entertainment platforms and emerging applications for entertainment, home networking, and communications.

This new white paper highlights the challenges European operators face as they develop and deploy mobile TV services. European regulators have adopted the DVB -H as a mobile TV standard for Europe, but the paper asserts that this approach means operators are limited in their spectrum options and often cannot leverage established network infrastructure.

"European governments had unqualified success when adopting the GSM standard in the eighties," said John Barrett, Director of Research, Parks Associates. "Unfortunately that same approach will not work in the mobile TV space."

This market situation threatens what is a significant service sector. Mobile TV users, while small in number, are an important consumer segment, according to Parks Associates. They are more likely to own and purchase a variety of consumer electronics, more likely to subscribe to pay TV services, and generally have a more favorable attitude toward technology. Service providers will be able to command a premium in advertising to this consumer segment.

"Mobile TV consumers have a very positive attitude toward technology, and they will buy advanced products and services ahead of other consumers," Barrett said. "Understanding this segment, in conjunction with the varying technologies and standards impacting mobile TV services, is important for companies designing and selling digital living technologies and services."

GDL: Entertainment 2.0 in Europe, a new study by Parks Associates, will further explore consumer purchase habits and service preferences for a variety of entertainment products and services, from traditional TV to advanced online video. The study features consumer surveys and country profiles of the top European markets.

CONNECTIONS™ Europe Summit will include two panels, "The Evolution of Video Devices" and "New Connectivity Applications: Entertainment, Control, Home Networking, and Communications," focused on the new opportunities and obstacles for companies in digital entertainment.

Prior to CONNECTIONS™ Europe Summit, the WirelessHD Consortium will host a pre -show workshop on August 28, followed by a reception for CONNECTIONS™ Europe attendees. The summit concludes on August 29 with a tour of the Fraunhofer Institute's Exhibits at IFA 2008, hosted by Fraunhofer Heinrich -Hertz -Institute.

For more information on CONNECTIONS™ Europe, and to download the free white paper No Way to Regulate: Mobile TV in Europe, visit www.connectionseurope.com or contact 972 -490 -1113, sales@parksassociates.com.

About CONNECTIONS™ Europe Summit Series
CONNECTIONS™ Europe Summits, produced by Parks Associates, provide attendees with high -level analysis and consumer research from Parks Associates, networking opportunities, and information on emerging residential and mobile technologies and services. http://www.connectionseurope.com



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