Dolby Shows Latest HDR Display Prototype Developed in Collaboration with SIM2

Dolby delivers high-dynamic-range technologies for improved contrast and brightness for LCD displays with LED backlight technology

New York, March 31, 2008 -Dolby Laboratories, Inc. (NYSE: DLB) and SIM2 Multimedia are proud to showcase a new prototype high -dynamic -range (HDR) -enabled LCD flat -screen display using Dolby's new light emitting diodes (LED) local dimming technology.

Dolby's HDR technologies utilize the capabilities of LED -based backlight units (BLUs) to provide outstanding contrast combined with crisp brightness to deliver picture quality that matches real -world visual perception of depth, detail, and color.

"This prototype is a stunning example of what Dolby's HDR technologies can bring to the LCD market," said Bharath Rajagopalan, Senior Marketing Manager, HDR, Dolby Laboratories. "As Dolby holds patents that are fundamental to local dimming -based HDR, we welcome the opportunity to showcase our innovative technology that delivers a dramatic improvement to LCD displays."

As part of the collaboration effort, SIM2 designed and developed the BLU, which drives the electronics of the LCD display plus the BLU and BLU thermal management system. In addition to the prototype development, SIM2 will provide Dolby with manufacturing reference designs.

"This prototype exemplifies SIM2's ability to incorporate breakthrough technology into its electronics and optical design, providing -once again -a stunning display that will be a key reference for next -generation LCD displays," said Domenico Toffoli, Director, Professional Systems Business Unit, SIM2. "We are proud to be the first to support the development of a technology of this stature."

The prototype is a 46 -inch LCD with Dolby's HDR LED backlight technology:
• 1,838 LEDs
• LCD panel providing a resolution of 1920 1080, fitting a native 16:9 aspect ratio
• Brightness: greater than 4,000 cd/m2
• Contrast ratio: Infinite! Full On/Full Off
• Step size: 16 bits of luminance
• Luminance uniformity: more than 95% through the LCD panel

Incorporated into the design is a Xilinx Virtex™ field programmable gate arrays (FPGAs) chipset, recently approved by Dolby for HDR innovations. The Xilinx FPGA chipset enables the implementation of Dolby's complex high -dynamic -range algorithms in the SIM2 display.

This prototype sports a contemporary and stylish design, befitting the most diverse of home interiors; it is a new masterpiece by the award -winning designer Giorgio Revoldini.

Dolby and SIM2 are showcasing the prototype in New York City today and will be sharing its latest LCD display innovation in cities around the world.

About SIM2 Multimedia SIM2 Multimedia is a worldwide leading manufacturer of home theatre (DLP technology -based) and e -cinema projectors and large displays and leading provider of high -end professional command and control solutions to large venues and institutional markets. Over the years, SIM2 has gained in reputation meeting the industry's demands for new, emerging technologies, offering innovative high -quality products that meet the customer's need in the most sophisticated applications. The marketing policies of the company are world -oriented with a direct presence in Italy (headquarters), China, Germany, UK, USA (sister companies), and in over 45 countries worldwide through partnerships with qualified distributors. For more information about SIM2 Multimedia or SIM2 products, please visit

About Dolby Laboratories Dolby Laboratories (NYSE: DLB) develops and delivers products and technologies that make the entertainment experience more realistic and immersive. For more than four decades, Dolby has been at the forefront of defining high -quality audio and surround sound in cinema, broadcast, home audio systems, cars, DVDs, headphones, games, televisions, and personal computers. For more information about Dolby Laboratories or Dolby® technologies, please visit Certain statements in this press release, including statements regarding the performance, features, and capabilities of Dolby HDR technologies; the potential benefits that may be derived from Dolby HDR technologies; the eventual availability of Dolby HDR technologies and reference designs; and the delivery of dramatic improvements of LCD picture quality by Dolby's HDR technologies are "forward -looking statements" that are subject to risks and uncertainties. These forward -looking statements are based on management's current expectations. The following important factors, without limitation, could cause actual results to differ materially from those in the forward -looking statements: risks that Dolby HDR technologies may not perform as anticipated or become commercially available as currently anticipated; risks associated with building market acceptance of and demand for Dolby HDR technologies by manufacturers, content creators, and audiences; competition risks for digital and video technologies; rapid changes in technical requirements for manufacturing technologies specifically, and entertainment technologies in general; risks associated with the health of the television industry in general; risks associated with developing, maintaining, and strengthening relationships with industry participants; and other risks detailed in Dolby's Securities and Exchange Commission filings and reports, including the risks identified under the section captioned "Risk Factors" in its most recent Periodic Report on Form 10 -Q or 10 -K. Dolby disclaims any obligation to update information contained in these forward looking statements, whether as a result of new information, future events, or otherwise. Dolby and the double -D symbol are registered trademarks of Dolby Laboratories. All other trademarks remain the property of their respective owners. S08/19477 DLB -G

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