Velocix Announces Complete Family of Massively Scalable Live Streaming Solutions

Product Family includes support for Audio and Video Live Streaming with scalability to large global audiences

Expands Partnerships with Adobe & Microsoft to cover Live Events with Adobe Flash & Microsoft Windows Media


Announces introduction of new revolutionary hybrid -P2P live streaming solution

Cambridge, UK - March 26th 2008. Velocix™ (www.velocix.com), provider of the worlds leading Digital Asset Delivery Network, today announced the addition of a complete family of Live Video Streaming solutions to its current product portfolio. The Velocix Live Streaming product family includes: Velocix Live Video Streaming for Adobe Flash & Microsoft Windows Media, together with Velocix Live Audio Streaming.

Velocix Live Streaming also includes a revolutionary new hybrid -P2P live streaming option, which provides scalability to the largest global audiences for online video and audio events and broadcasts, with compelling delivery costs and economics. With these new services, Velocix further extends its lead in the provision of digital delivery services for large digital assets, such as video, software and games, offering the widest variety of online delivery options available on the market today.

Live events, including news, sports and music concerts, present significant online delivery challenges. Unlike on -demand services for pre -recorded materials where viewing requests are spread over time, live services result in concentrated demand from a potentially huge audience, just for the duration of the event. As a consequence, event organizers are often forced to compromise quality or limit audience sizes when using conventional live streaming services.

The Velocix Live Streaming includes several delivery options, including hybrid -P2P, which blends delivery of live streams from the Velocix Network caches as well as sharing bandwidth with "peers". Each participant is not only watching or listening to the live broadcast but is effectively relaying the signal (acting as a "peer") to the other audience members at the same time. This community distribution process is managed in real -time by sophisticated control and routing algorithms hosted on the Velocix Network, ensuring required service levels and an uninterrupted experience for the entire audience.

"Based on significant customer demand we have decided to launch a complete new family products for live streaming, that compliment our current delivery services for video streaming and download. We are delighted to be able to offer live streaming with strategic partners such as Adobe and Microsoft, as well as offering our innovative new Hybrid -P2P service that together fundamentally disrupt the performance & economics of live streaming on the internet" said Phill Robinson, CEO, Velocix.

The Velocix Network is designed to enable content owners, studios, and broadcasters to deliver video and other large digital assets, such as software, games and audio over the web, with unprecedented performance, breakthrough economics and an asset delivery lifecycle management system that provides content owners the control, analytics and reporting they need to manage their asset libraries through the digital distribution chain.

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