Markets for ITO & Alt. Transparent Conductors to reach $9.4 billion by 2015

The market for transparent conductors used in display, PV and lighting markets will reach approx. $9.4 billion by 2015, according to a new study from NanoMarkets, an industry analysis firm.


March 17, 2008

Glen Allen, Virginia: The market for transparent conductors used in display, photovoltaics and lighting markets will reach approximately $9.4 billion by 2015, according to a new study from NanoMarkets, an industry analysis firm based here. Additional details about the report can be found at

Key findings from the report include the following:

• Despite its many limitations, Indium Tin Oxide (ITO) will maintain a large share of the transparent conductor market over the next decade and demand for this material will continue to grow even if Indium prices continue to go up. By 2015 NanoMarkets expects the market for ITO -coated substrates to reach $8.0 billion, but also believes that during that time ITO inks and pastes will be commercialized and reach almost $600 million in sales.

• While many of materials that have been put forward as ITO replacements fall well below the standards set for conductivity and transparency achieved by ITO itself, formulations made from carbon nanotubes and other nano -engineered materials are only at the beginning of their performance improvement curves and could take a major slice of the ITO given time. By 2015 NanoMarkets expects substrates coated nano -engineered transparent conductors to clock up over $750 million in revenues.

• The critical applications markets for ITO replacements will be touch screen displays. Here the addressable market is already large and what matters is not so much transparency and conductivity, but long term resilience. This is an area in which ITO substitutes such as PEDOT and carbon nanotubes formulations perform well compared to ITO. By 2015, the value of transparent conductors that are used in touch screen displays will be almost $400 million.

• Two emerging applications for ITO replacement that have significant potential in the long -run are OLED lighting and flexible displays. These are both emerging markets, but ones that are not well suited to classical ITO approaches for a number of reasons, notably the need to use flexible substrates that do not respond well to the high -temperature manufacturing approaches typically associated with conventional ITO deposition. The market for transparent conductors for OLED lighting alone will total $670 million in 2015, with 70 percent of these revenues derived from alternatives to the classic ITO approach.

About the Report:

This new NanoMarkets report, The Future of ITO: Transparent Conductor and ITO Replacement Markets, quantifies the opportunities for transparent conductors in conventional flat panel displays, touch -screen displays, flexible displays, electroluminescent lighting, OLED lighting and photovoltaics. In addition to ITO -coated substrates, the report also looks at ITO pastes and inks and other transparent conducting oxides (TCOs) such as AZO and IZO, as well as organic conductors and materials using carbon nanotubes and other nanomaterials. Detailed volume and value forecasts are provided for each application and for ITO we have included forecasts of usage by country and region. We have also included profiles of the most influential suppliers of both ITO and its potential replacements.

About NanoMarkets:

NanoMarkets tracks and analyzes emerging market opportunities in electronics created by developments in advanced materials. The firm has published numerous reports related to organic, thin film and printable electronics materials and applications and maintains a blog at that comments on industry trends and events. NanoMarkets research database is the industry's most extensive source of information on thin film, organic and printable (TOP) electronics. Visit for a full listing of NanoMarkets' reports and other services.

Robert Nolan
(804) 270 -7010

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