C-nario introduces its standard-setting media selling platform at DSE 2008, Booth #743
TEL AVIV, Israel - February 25, 2008 - C -nario, a global leader in digital signage solutions, will unveil a new version of its groundbreaking Advertiser™ platform, C -nario's software -based distribution, display, control, and management system for advertising in targeted environments, at Digital Signage Expo 2008. The new version, Advertiser™ 4.1, enables media selling companies to implement professional sales -driven media campaigns in the digital signage networks environment.
C -nario's Advertiser 4.1 represents the latest compelling product in its dynamic signage solutions portfolio, combining advanced media selling process management, top quality content design, playback and management capabilities and enhanced reporting and monitoring tools, well fitted for the out -of -home media markets.
Featuring multiple authorization levels, a coordinated approval process, a high level of reporting and proof -of -play and the ability to be easily integrated into customers' IT infrastructure , Advertiser 4.1 offers unique web -based asset management, allowing advertisers and customers to manage content directly on the web anywhere and anytime. C -nario's latest technological innovation is customized to the particular needs of advertisers and their customers alike.
"Since its very early days, digital signage networks seemed to be an ideal platform for media selling companies," said Rami Bahar, C -nario's VP of Sales. "Driving the world's first digital advertising networks in movie theaters and on billboards, C -nario has developed a deep understanding of advertising -selling companies' needs and workflows, and translated it into a groundbreaking comprehensive platform. Advertiser 4.1 provides scheduling and management tools and a large number of very focused content channels that can produce the required revenues and ROI to allow media selling companies to succeed."
Other features of Advertiser 4.1 include a smart scheduling engine that automatically generates unlimited numbers of explicit play lists, assigning each list to its selected sites directly from advertisers' purchase orders. This feature allows advertisers to enjoy total control over the number of exposures per customer and to keep up to date with time and space availability on each display. Media selling companies can display HD content, combined with real -time location and time -based data on any number or arrangements of screens. Advertiser 4.1 offers high cost savings, as well as the flexibility that allows customers to seamlessly integrate digital signage operation into their own workflow.
C -nario will be presenting at Digital Signage Expo 2008, Booth #743
About C -nario
C -nario is a world -class provider of end -to -end software -based digital dynamic messaging and signage solutions across all industries, including advertising, corporate, public, media and entertainment sectors. C -nario's cutting edge technology enables unparalleled playback and management capabilities of complex better -than -broadcast quality video displays in an extensive range of high traffic environments. To date, the company has deployed in 26 countries through its global partners and international value -added resellers. C -nario is part of the Carmel Ventures portfolio, Opus, and a member of the Disk -In Group, established in 2002.The company has offices in the United States, Europe, Asia and Israel. For more information about C -nario, visit www.c -nario.com.
For media inquiries:
Ruder Finn Israel for C -nario
+972 -54 -467 -6963