Ridata SSD's Receive Accolades from CES Press

CES 2008: Best tech for and by small businesses from Fortune Small Business Magazine and Best of CES Computer Hardware - Computer Components from BCC Hardware

Diamond Bar, Calif. -Jan. 17, 2008 - -Advanced Media, Inc., is a manufacturer and marketer of the popular Ridata brand of recordable CD and DVD media, electronic storage products, and digital media accessories. The company received two prestigious mentions during the CES 2008 show for its non -volatile 2.5" SATA Solid State Disk (SSD) available in 32, 64 and 128GB capacities.

"SSD hard drives are still fairly new products, but their ability to improve hard drive performance has made them extremely attractive to consumers, said Benjamin "Zeus" Heide Editor of BCC Hardware. "Ridata has released their 32GB Turbo SSD, and the performance is fantastic. At their booth at CES 2008 they had 4 of these drives in a Raid 0 set, and were able to load Crysis game maps in under 18 seconds (Typical HDD load times for Crysis ~1:45 minutes). This extreme performance carries a hefty price tag, but the increase in performance is dramatic, and for that reason the Ridata 32GB SSD hard drive has earned our Editor's Choice award for the Computer Hardware Components category at CES 2008."

"We are pleased the press understands that Ritek is serious about becoming a leader in the SSD market segment. Ritek engineers are working hard to increase drive capacities and performance at a strong consumer value," remarked Harvey Liu, Advanced Media President. "Ritek's 2.5" SATA SSD drive provides users with phenomenally fast read and write speeds. For instance, it reduces boot up and seek times to seconds, while new software programs can be installed in a fraction of the time a hard drive requires."

The Ridata SSD drive is inherently resistant to vibration, shock, and temperature extremes. Its reliability is proven by more than 4,000,000 hours Mean Time Between Failures (MTBF). Data integrity is supported by static wearing leveling and Reed -Solomon ECC (RS -ECC 6/8/10 symbols). With SMART features and write endurance cycle (P/E) of more than 2,000,000 times.

The Ridata 2.5" SATA SSD drive is based on NAND flash technology. It has no moving parts, which allows it to be virtually silent, run cooler, and use less power than traditional hard disk drives. NAND technology also provides the drive's fast data transfer rates of up to 170MB per second for maximum sequential read.

Using single -level -chip technology, the Ridata SSD drive provides consistent performance, handles operating temperatures up to 70˚F, and has extremely low -power consumption in comparison to a traditional hard drive. The Ridata SSD is among the lightest -weight storage drives available. It is excellent for performance -driven and rugged environments, such as laptops, gaming, industrial, professional, and military applications.

The Ridata burst read up to 236MB/ps and up to 170MB sequential read transfer rate 2.5" SATA -based SSD cards are available now in 32 and 64 capacities through system integrators, selected retailers, and Ridata distributors. Ridata 128 GB SSD's will be available end of Q1 2008. Visit www.ritekusa.com for more information.

About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world's largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media. , Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

The Ridata brand offers an extensive line of flash memory products including the cutting edge Solid State Drive (SSD) Series and up to 16GB 266X CF Cards. The brand also features USB EZ Drives including the award -winning Yego USB Hub drive and other USB drives such as the Twister USB drive. Ridata's cornerstone products include Blu -Ray DVD series, HD DVD series, DL DVD -R/+R, DVD+/ -R/RW, and CD -R/RW

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its ISO 14001, ISO 9001, ISO 9002, OHSAS 18001, and Green mark certification from the EPA prove RITEK's commitment to quality control.

Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861 -2269 or e -mail: ssdsales@ritekusa.com. Visit the Advanced Media web site at: www.ritekusa.com.

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Advanced Media Inc.
Carol Warren
Antarra Communications
(714) 891 -3660

© 2008 Advanced Media, Inc. All rights reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.

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