Chief to showcase new AV products at ISE 2008

As a Platinum Sponsor of ISE 2008, Chief Manufacturing will be showcasing:

The new Cinematic Series of screen supports, a dynamic new CM2C40 Automated Ceiling Lift, the PACLR1 and PACCC1 adjustable speaker adapters and the PIWU in -wall swing arm mount. The PIWU has already been shortlisted as a finalist the Best AV Accessory category in the run up to the InAVation Awards 2008 (EMEA).

These new products will be shown alongside the comprehensive range of Chief Manufacturing mounts and accessories which are designed for a vast range of installation environments ranging from home cinema to professional audio visual markets.

Chief's new Cinematic Series comprises five remotely operated mountings for home entertainment. These state -of -the -art devices are made of solid steel and carefully engineered to enable rapid adjustment of viewing angles. There's a CM1 Automated Swing Arm Mount for home cinema, designed for flat panel TVs up to 61" and 77kg; the CM2 Automated Pop -Up Lift for raising and lowering larger and heavier screens; and the CM3 Automated Swivel Table Stand, with a free -standing base and bolt -down option for increased security. The CM3 is designed for residential as well as commercial use. For small to large projector installations, Chief offers the SLEU automated projector lift in their Cinematic range.

A new addition to Chief's automated mount series is the new CM2C40 Automated Ceiling Lift which is the perfect solution to disguise a flat panel and is designed for both high -end residential and commercial applications. This Ceiling Lift supports screens ranging in sizes from 42" to 61" and allows users to quickly and smoothly raise and lower a flat panel from the ceiling at the simple press of a button.

The new PACLR1 left/right speaker adapter and PACCC1 centre channel speaker adapter allows the installer to position the speakers flush with the screen, and can fit flat -panel TVs up to 50 -inches in size. The model PACCC1 provides up to 5 -inches of height adjustment; while the PACLR1 reaches a fully extended width of almost 54 -inches. Both models are compatible with Chief's medium and large mounting systems and have a low -profile and lightweight design. Each model is pre -assembled and comes with cable management clips for a quick, clean and tidy installation.

Chief Manufacuring is also introducing the next evolution in wall mounts - the industry's first fully integrated wall support, including both the in -wall box and swing arm mount as a fully assembled single product. The new PIWU swing arm is ideal for 26 -63" flat panels, is easy to install and provides end users with an extraordinary low profile installation that is only 2" deep when fully retracted. Not only has the PIWU been shortlisted in the Best AV Accessory category in the InAVation Awards 2008, the product has also been recognised at CEDIA 2007 as "trailblazing technology", receiving the Pacific Media Buckaroo HDTV Award for Best of Show.

Chief's expertly trained Customer Service team is always available to answer questions; but especially for architects, consultants and interior designers the company also now has an Online Design Centre ( to help professionals integrate the technology into their designs and structures. In addition, Chief has launched its own online Knowledge College™ in 2007 - an innovative e -learning training programme, educating users on every aspect of mounts and mount installation techniques and more information can be found at

Melinda von Horvath, Director of Sales & Marketing, EMEA, said they were looking forward to showing off their new product ranges: "ISE is a fantastic opportunity for us to make sure that Chief's innovative technology and classic designs are widely known and recognised. As a proud Platinum sponsor of the exhibition, we have a very high profile and look forward to talking to professionals from all over the world. There's a huge variety of products on display but we know that ours will stand out from the crowd."

The company is exhibiting on stand K14 at ISE which is taking place in the Amsterdam RAI between 29 to 31 January 2008 inclusive.

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