Programs and Knowledge Base Designed to Help the Installer Community More Effectively Install HDMI


Steve Venuti
Media Relations - HDMI Licensing, LLC
Phone: 408 -616 -6316

Felicia Mowll
Media Relations - Ogilvy Public Relations Worldwide
Phone: 212 -880 -5244

LAS VEGAS, Jan. 5, 2008 - At the 2008 International Consumer Electronics Show (CES), HDMI Licensing, LLC, the agent responsible for licensing the High -Definition Multimedia Interface™ (HDMI™) specification, today announced the launch of a suite of tools and educational programs specifically designed to help the installer community more effectively install home theater systems that are connected with HDMI. The new tools and programs include a dedicated web -based installer area on the HDMI Licensing website, featuring new webinars hosted by HDMI Licensing developed specifically for installers, and a new, easily accessible Knowledge Base that provides installers with tips and answers to help solve installation issues and questions. The new installer section can be found at: www.hdmi.org/installers/.

HDMI is the leader in digital connectivity for high -definition consumer electronics, including HDTVs, set -top boxes, DVD players and A/V receivers. Installing with HDMI creates new challenges to installers accustomed to working with analog connections. To help installers with issues of audio and video distribution and with the migration from older analog to best -in -class performance with HDMI connectivity in home theater systems, HDMI Licensing has created a resource to provide installers with the most current technical and 'how -to' information with contributions from recognized leaders in the installer community such as Jeff Boccaccio, president of In -Visions Technology, Inc. and Joel Silver, president and founder of Imaging Science Foundation, Inc. Boccaccio and Silver provide their own perspective and tips on installing HDMI.

"The installer community represents a critical part of the HD services ecosystem and they are facing a fundamental change in the technologies they use to provide the highest quality entertainment experience," said Leslie Chard, president of HDMI Licensing. "HDMI is an essential to this new technology offering. As the agent responsible for HDMI and the most direct source of information regarding HDMI, we recognize the need to provide installers with resources that will help them."

"HDMI is now a necessary part of any home theater system to achieve the highest quality HD entertainment experience consumers demand," said Jeff Boccaccio, president of In -Visions Technology Inc. "Installers can look to HDMI Licensing to help them transition from previously analog -driven systems to today's new all -digital world and meet the needs of our customers who are seeking the highest quality HD home theater experience."

"HDMI Licensing continues to deliver innovative programs and educational opportunities for the installer community as we work with HDMI more and more," said Joel Silver, president and founder of Imaging Science Foundation, Inc. "Having a partner that understands the real -world issues we face and that is committed to working with the installer community to tailor educational programs for us is a huge asset to our ability to develop our business and remain competitive. We are excited to contribute to HDMI Licensing's programs to bring helpful information to the installer community."

Included in the new installer section of the website are content areas designed specifically for the installer community. For installers who are new to digital connections, there are introductory sections that outline the benefits of digital connectivity as well as webinars and existing online training modules that earn CEDIA credits. Installers working with HDMI will be able to find information covering topics such as why move to a digital connection, cable length recommendations and interoperability questions, among others. One of the key new features of the HDMI Licensing installer resource is a section of case studies of home theater installation stories directly from installers describing their first -hand experiences with HDMI. The case studies provide tips, lessons learned, recommended products, techniques and other important information for installers, and professionals are encouraged to submit their own HDMI case studies for publication on the site.

Another critical component of this new resource area is an HDMI Knowledge Base. This major contribution to the installer community is a frequently updated database of tips and answers to major issues that arise during installation of HD home theater systems and topics of interest. The Knowledge Base is a keyword searchable collection of questions and answers, organized by major categories ranging from Cables and Connectors, HDMI features, interoperability and HDMI 1.3. For example, the Cables and Connectors section includes a discussion of HDMI and cable length, options for long cable runs, and how to read eye -diagrams. Installers are encouraged to ask new questions as this Knowledge Base will continue to grow and more and more questions are answered.

HDMI Licensing at CES 2008
At the 2008 International CES, HDMI Licensing is hosting an HDMI TechZone located in South Hall 2, booth 25705 featuring HDMI executives and technology experts, including HDMI Licensing president Leslie Chard. The HDMI TechZone will feature a sampling of the hundreds of companies that have already adopted HDMI technology. This year, the HDMI TechZone will feature a presentation theater that will host a series of presentations showcasing the HDMI technology, including a demonstration provided by Mitsubishi displayed on a 73" DLP HDTV previewing a new form of 3 -D content that is optimized by using the HDMI interconnect. HDMI experts will be giving presentations on Monday at 10 a.m., 12 p.m., 2 p.m. and 4 p.m., Tuesday at 11 a.m., 1 p.m., 3 p.m. and 5 p.m. and Wednesday at 12 p.m., 2 p.m. and 4 p.m. For additional information, or to schedule a meeting with HDMI Licensing, please contact Felicia Mowll, Ogilvy Public Relations at (212) 880 -5244 or felicia.mowll@ogilvypr.com.

About HDMI Licensing, LLC
HDMI Licensing, LLC, a wholly owned subsidiary of Silicon Image, Inc., is the agent responsible for licensing the HDMI specification, promoting the HDMI standard and providing education on the benefits of HDMI to retailers and consumers. The HDMI specification was developed by Hitachi, Matsushita (Panasonic), Philips, Silicon Image, Sony, Thomson and Toshiba as the digital interface standard for the consumer electronics market. The HDMI specification combines uncompressed high -definition video and multi -channel audio in a single digital interface to provide crystal -clear digital quality over a single cable. For more information about HDMI, please visit www.hdmi.org.

Forward -looking Statements
This news release contains forward -looking information within the meaning of federal securities regulations. These forward -looking statements include, but are not limited to, the introduction of the Company's suite of tools and educational programs to the installer community and impact of such tools and educational programs to this community. Investors are cautioned that any such forward -looking statements are not guarantees of future performance and involve risks and uncertainties; there are important factors that could cause our actual results to differ materially from those in the forward looking statements. These factors include, without limitation, that the installation community have anticipated greater support, that certain installation problems may not be addressed, that conflicting information may be aware from other sources, that the installation community may not embrace the programs and that the design and implementation of these tools and educational programs may differ materially from what is currently anticipated. The forward -looking statements included in this press release are made only as of the date of this press release; the Company assumes no obligation to publicly update any forward -looking statement. Investors are cautioned not to place undue reliance on forward -looking statements. Additional information concerning factors that could cause results to differ can be found in the Company's filings with the Securities and Exchange Commission, including the Company's most recent Reports on Form 10 -K and Form 10 -Q made with the Securities and Exchange Commission.


HDMI and High -Definition Multimedia Interface are registered trademarks or trademarks of HDMI Licensing, LLC in the United States and/or other countries. All other trademarks and registered trademarks are the property of their respective owners.

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