Ridata Offers Four CES In -Booth Demonstrations of 2.5\' SATA SSD

Configurations with Fast 260MB/s Read Speed and 130MB/s Sequential Write Speed Series of Ridata SMART SSD Cards are Available in Up to 128GB Capacity

Note: RITEK invites CES attendees to see all the new Ridata brand products for 2008 in the Ritek/Advanced Media booth, #31477, South Hall 3.

CES 2008 South Hall 3 Booth #31477 - -Jan. 04, 2008 - -Advanced Media, Inc., is a
manufacturer and marketer of the popular Ridata brand of recordable CD and DVD
media, electronic storage products, and digital media accessories. The company
announced today that during CES it will be demonstrating its non -volatile 2.5'
SATA Solid State Disk (SSD) that offers 260MB/s Read Speed and 130MB/s
Sequential Write Speed. The faster speed Serial ATA (SATA) drive is available
in 32GB, 64GB and 128GB capacities.

There will be four demos going with various 2.5 inch SATA SSD configurations:
1) One SSD SATA 2.5 inch in a laptop - displaying transfer speed.
2) Two SSD's running in a tower PC - displaying the SSD's access time
file loading time, boot up time, and gaming performance.
3) Multiple SSDs with a performance of 128GB.
4) 2.5 SATA in a mobile rack.

'Ridata SSD now supports multiple drives on a system's main board with an
on -board RAID controller. It increases storage capacity, but will also jump
start performance by multiple times as well!' remarked Harvey Liu, Advanced
Media President.

'iBuypower, a leading high -end gaming computer manufacturer applied this new
solution to their top of line game machines. The Ridata SSD provided gamers
with a blazing fast performance of 260MB/s read speed and 130MB/s write speed
that enhanced the gamers' graphical experience and game performance,' added

Inherently resistant to vibration, shock, and temperature extremes, the Ridata
SSD drive is very reliable with more than 4,000,000 hours Mean Time Between
Failures (MTBF). Data integrity is further supported by static wearing leveling
and Reed -Solomon ECC (RS -ECC 6/8/10 symbols). With SMART self -monitoring
features and a write endurance cycle (P/E) of more than 2,000,000 times, the
Ridata SSD drive is built to securely write and store critical data.

The Ridata 2.5' SATA SSD drive is a solid -state flash disk, based on NAND flash
technology. It has no moving parts which allows it to be virtually silent, run
cooler, and use less power than a traditional hard disk drive. It is NAND
technology that provides the drive's data transfer rates of up to 170MB per
second for maximum sequential read.

The Ridata SSD drive provides consistent performance using single -level -chip
technology. It has extremely low -power consumption compared to a traditional
hard drive. The Ridata SSD is very lightweight and is ideal for
performance -driven or rugged environments. Meeting bus interface industry
standard Serial ATA (SATA) ensures there are no host compatibility or upgrading
issues. The Ridata drive offers reliable temperature (0 to 70C) and humidity
resistance, assuring long -lasting data storage. The 2.5' drives weighs 64.5
grams with dimensions of 101.85 x 69.85 x 9mm.

Because of its low -power consumption requiring only a five -volt power supply,
user time on any mobile computing application is dramatically extended. With no
mechanical parts, low power consumption, and minimal heat generation, the
Ridata SSD drive is a natural alternative for a greener environment.

The competitively priced Ridata 2.5' SATA and the1.8' IDE - based SSD cards are
available through system integrators, selected retailers, and Ridata
distributors. Visit www.ritekusa.com for more information.

About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world's largest
optical media manufacturer. Advanced Media is the sole North and South American
marketer and distributor of the RIDATA brand of recordable CD and DVD media as
well as other types of electronic storage media. , Since its formation in 2001,
Advanced Media has experienced phenomenal annual growth and is already a
leading marketer of electronic storage products in the American market.

The Ridata brand offers an extensive line of flash memory products including
the cutting edge Solid State Drive (SSD) Series and up to 16GB 266X CF Cards.
The brand also features USB EZ Drives including the award -winning Yego USB Hub
drive and other USB drives such as the Twister USB drive. Ridata's cornerstone
products include Blu -Ray DVD series, HD DVD series, DL DVD -R/+R, DVD+/ -R/RW,
and CD -R/RW discs.

For years, RITEK has been defining and redefining the optical storage market.
Around the world, its name is synonymous with innovation, quality and
unparalleled consistency. Its ISO 14001, ISO 9001, ISO 9002, OHSAS 18001, and
Green mark certification from the EPA prove RITEK's commitment to quality

Advanced Media is headquartered in Diamond Bar, California. For further
information, call (909) 861 -2269 or e -mail: ssdsales@ritekusa.com. Visit the
Advanced Media web site at: www.ritekusa.com.

- 30 -

Advanced Media Inc.
Carol Warren
Antarra Communications
(714) 891 -3660

© 2008 Advanced Media, Inc. All rights reserved. Specifications are subject
to change without notice. All other trademarks are the property of their
respective companies.

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