Announcing the RIDATA 150X Write Protect Compact Flash Card

The RIDATA 150X Write Protect Compact Flash Card Features Up to 8GB Capacity with Write Protection

The New Rugged Card Features Up to 8GB Capacity with Write Protection

Note: RITEK invites CES attendees to see the variety of new Ridata brand products for 2008 in the Ritek/Advanced Media booth, #31477, South Hall 3.

Diamond Bar, Calif. - - January 4, 2008 - - Advanced Media, Inc., is a manufacturer and marketer of the popular RIDATA brand of recordable CD and DVD media, electronic storage products, and digital media accessories. The company is introducing a series of rugged 150X Compact Flash TM Cards available with Write Protection at CES 2008. Featuring high -speed access to reading and writing with up to 8GB of storage capacity, the write -protected CF card is ideal for virtually any flash media storage application.

"Initially, Advanced Media will focus their marketing efforts for the 150x Write Protected CF Supreme series on the gaming industry for use in slot machines and on manufacturing for industrial applications. We are also evaluating other industries such as photography which may need CF cards with a physical write protect switch," stated Harvey Liu, Advanced Media president. "The card will be available in 1GB to 8GB capacities in Q1 2008. As always the Ridata cards will be competitively priced.

Reliability and Endurance
The rugged write protected card offers long -term reliability and endurance with a Mean Time Between Failure (MTBF) of 5,000,000 powered -on hours. It also offers maximum endurance of 100,000 times of program/erase cycles. Its embedded Error Correction Code (ECC) supports two random bits of a sector on -the -fly ECC correction. It can withstand temperature extremes of Operating: 0C ~ 70C; Non -operating: -20C ~ 70C and a maximum relative humidity of 95%.

Ridata's Write Protected Card conforms to the CompactFlash Association Standard, the PC Card standard and is PC Card ATA and true IDE Mode compatible. It is also a host ATA disk I/O BIOS DOS/Windows file system, utilities and application software compatible. The controller supports Ultra DMA Mode to Mode 4.

Power Savings
Another feature of the RIDATA Write Protected CompactFlashTM Card is its low power consumption. In standby or sleep mode with an automatic power management function, users acquire longer battery life from a digital camera or other device. The non -volatile card requires no power to store data but requires a 3.3V/5V single power supply to read and write data.

File Systems
Users of the 1GB - 4GB and 8GB CF cards should use the cards on devices that support a FAT32 file system. Some older devices only support FAT16 file system and these systems have a maximum capacity of a 2GB CF card. Please refer to the owner's manual for the device's file system compatibility.

About Advanced Media (RITEK USA)

Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world's largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD/DVD media and other types of electronic storage media.

The RIDATA brand currently includes: Blu -Ray DVD, HD DVD series, DL DVD -R/+R, DVD+/ -R/RW, CD -R/RW, flash memory cards, SSD, USB EZDrives(tm), and digital media accessories. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its ISO 14001, ISO 9001, ISO 9002, OHSAS 18001, and Green Mark certification from the EPA prove
RITEK's continuing commitment to quality control and the environment.

Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861 -2269 or e -mail: The Advanced Media web site is located at:

-30 -

Carol Warren
Antarra Communications
(714) 891 -3660

(c) 2008 Advanced Media, Inc. All rights reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.

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