Two-day Program Will Help Specialty Retailers, Professional Installers and Integrators Build Business

Arlington, Va., December 18, 2007 - The 2008 International CES®, the world's largest consumer technology tradeshow, today announced a new conference and certification program specifically for more than 14,000 specialty retailers, professional installers and integrators, the Specialty Dealer Days Program. CES returns to Las Vegas January 7 -10, 2008.

The Specialty Dealer Days program, presented by Electronic House (EH), runs January 7 and 8, the first two days of the show and prominently features the latest advancements in small retail, installation and integration. This first -of -its -kind program will cover the aspects of specialty retail, including cable, DSL, fiber and WiMax modems, hubs, routers and switches, media extenders and receivers, sales, installation, repair and monitoring, structured wired cables, wall plates and boxes, plus VOIP hardware and software.

"Attendees at the 2008 International CES will be the first to experience the latest products and trends changing the shape of the retail, installation and integration market," said Karen Chupka, senior vice president, events and conferences, CEA. "The CES Specialty Dealer Days program is devoted to helping specialty retailers, professional installers and integrators make 2008 their most profitable year through conference sessions, panel discussions, networking events and more."

As a key element of this new program, luncheon speakers will deliver addresses on both days: Eric Bodley, senior sales director, Monster Cable will present "Maximizing Every Sale" on Monday, January 7 and Mike Itallano, president and CEO, Market Transformation to Sustainability will explore "Sustainability 101" on Tuesday, January 8. Participants will also have access to CES Keynote VIP passes and a designated Specialty Dealer Lounge, sponsored by CustomRetailer and CE Pro magazines, in the LVCC, South Hall, Booth 25334. Participants can relax, and visit the resource center which has details on buying groups, distributors, the DTV coupon program and CEA membership. Attendees must register as a Buyer or Systems Installer/Integrator to qualify for participation.

Some of CES' major specialty retail, installation and integration exhibitors include: Control4, D -Link, Digeo, HAI, Kimber Kable, Lutron, MoCA, Monster Cable, Smart Labs, Sonos, Stewart Filmscreen, Russound and Vantage Point.

Attendees can also earn certification in CEA -COMPTIA DHTI+ or attend the full day CONNECTIONS™ Summit which covers home controls and systems, home networking and consumer entertainment products and services. There are also THX and ESPA certification classes on Wednesday and Thursday.

For more news on the 2008 International CES before, during and after the show, including information on CES exhibitors, conference sessions and TechZones, visit www.CESweb.org .

Note to Journalists:
General press and analyst registration, as well as detailed press conference information, is available at CESweb.org. Journalists are encouraged to arrive in Las Vegas by Saturday, January 5, to take advantage of all the CES press events, including CES Unveiled from 4 -7 p.m. on January 5.

About CEA:
The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the $148 billion U.S. consumer electronics industry. More than 2,200 companies enjoy the benefits of CEA membership, including legislative advocacy, market research, technical training and education, industry promotion and the fostering of business and strategic relationships. CEA also sponsors and manages the International CES - Where Entertainment, Technology and Business Converge. All profits from CES are reinvested into CEA's industry services. Find CEA online at www.CE.org.

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