FogScreen and PlayMotion Partner to Deliver World's First Fully Interactive Walk -Through Projection
Captivating Interactivity Now Brings Virtual World into Real Life
SAN FRANCISCO, Calif. / ATLANTA, Ga. - November 13, 2007 - FogScreen, Inc., creators of the world's first walk -through projection screen made of "dry" fog, and PlayMotion, an interactive media company that develops unique, gesture -based interactivity for the entertainment, education, and healthcare sectors, today announced that they have signed a strategic partnership to bring fully interactive capabilities to the award -winning fog projection screen. Now people everywhere can manipulate and play with virtual objects that look as if they are literally floating in mid -air.
PlayMotion's software enables users to physically interact with fun, educational and fully interactive programs that are projected onto FogScreen's award -winning projection screen. Participants can engage in virtual games and activities using their hands and bodies to experience 'superhero powers', build virtual landscapes, and play sports - all in mid -air.
"We are very excited about this new partnership with FogScreen, Inc.," said Scott Burkett, CEO of PlayMotion. "The synergy between PlayMotion's interactive platform and the FogScreen device opens the doors for creativity and next generation programs that will rapidly raise the bar to unbelievable levels. Because participants can interact with objects that literally 'float in the air,' the arena for creating fun and intuitive programs is virtually endless."
PlayMotion develops interactive media that is ideal for the entertainment industry and the company has many deployments for theme parks, TV shows and nightclubs. On the educational side, PlayMotion has been used at schools, museums, and learning centers around the country. For students interacting with the learning programs provided, the FogScreen projection screen adds so much excitement and wonder that they are not even aware that they are learning new skills.
"We are very excited about the amazing capabilities that PlayMotion's interactivity provides for our products," said Jorden Woods, President of U.S. Operations at FogScreen, Inc.. "Since its inception, FogScreen projection screens have been at the forefront of producing dazzling and visually stunning walk -through effects. Now, by combining with PlayMotion's interactivity, we are ushering in a new era of experiential media for 'wowing' and captivating audiences everywhere."
The FogScreen™ One projection screen (one meter) and FogScreen™ Inia projection screen (two meter) are both immediately available for purchase together with PlayMotion's interactive system. The one -meter -wide FogScreen is seamlessly linkable with additional FogScreen One projection devices. Both the One and Inia utilize patented technology to create a thin layer of fog that is dry to the touch and environmentally safe. To see the FogScreen in action, please visit www.fogscreen.com/en/sales/FogScreen_videos.html
PlayMotion! is the leading provider of immersive, motion -based interactive experiences. Founded in 2002, PlayMotion! quickly set the gold standard for motion -based interfaces. Using nothing but the human body, the company's technology allows the user or player to interact with games in the most natural way possible. PlayMotion's customers include some of the most prestigious companies in the world, including Nike, Google, Atari and some of the world's largest theme parks. For more information, please visit www.PlayMotion.com.
About FogScreen, Inc.
FogScreen, Inc., provides an innovative and award -winning projection screen technology that creates magical experiences and stunning visual effects that "wow" and captivate audiences. Its patented technology creates the world's first "walk -through" projection screen. With the use of ordinary tap water and digital technology, FogScreen projection screen enables projected images to literally float in the air, creating a brand new medium to captivate and fascinate audiences. The highly innovative yet simple -to -use product has been utilized to enhance product launches, trade shows, live entertainment, nightclubs, museums, theme parks and even private parties. FogScreen has won numerous honors, including the Best Special Effect by the Club World Awards. Select customers include Disney, Nokia, 20th Century Fox, Harrah's, Victoria's Secret, P&G, Motorola, Sony, Siemens, Microsoft and many others. For more information, visit www.FogScreen.com.
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