Ridata Brand Offers A Comprehensive Line of SanDisk Licensed Flash Products

Ritek is the Only Taiwanese Company to Obtain SanDisk Non-volatile Memory System License Agreement

Diamond Bar, Calif. - November 1, 2007 - -Advanced Media, Inc., manufacturer and marketer of the popular Ridata brand of recordable CD and DVD media, electronic storage products, and digital media accessories, announces it is in full compliance with the SanDisk non -volatile memory system license agreement.

Ridata brand flash based storage products are now featured at the following retailers: Microcenter/www.microcenter.com, buy.com, amazon.com and other popular online outlets. The award -winning, popular Ridata Yego hub USB drive is also available at: Walmart/walmart.com; techdepot.com; officedepot.com; CompUSA/compusa.com.

"Ritek is the only Taiwanese manufacturer of flash cards, USB flash drives and storage systems that is cross -licensed by SanDisk," remarked Harvey Liu, Advanced Media President. "Complying with the intellectual property licensing of SanDisk enables us to further grow our business."

"Retailers have peace of mind knowing that by offering Ridata brand flash cards and USB drives ensures that there will be no downstream interruption from SanDisk. As a licensed and ISO certified company, our customers know that they can depend on the consistent quality of all Ridata brand storage products," add Liu.

Advanced Media also works with Ingram Micro to further its Ridata brand retail exposure. The Ridata brand offers consumers affordable, consistently high quality products as well as the latest innovations in digital storage products. Products offered include Ritek's cornerstone Ridata BluRay, HD -DVD and CD/DVD products. The extensive Ridata memory card offering and includes a large line up of award winning USB drives. Newest to the Ridata brand are the new 1.8" IDE and 2.5" SATA Solid State Drive product line up.

About Advanced Media (RITEK USA)

Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world's largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media.

Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

The Ridata brand offers an extensive line of flash memory products including the cutting edge Solid State Drive (SSD) Series and up to 16GB 233X CF Cards. The brand also features USB EZ Drives including the award -winning Yego USB Hub drive and other USB drives such as the Twister USB drive. Ridata's cornerstone products include Blu -Ray DVD series, HD DVD series, DL DVD -R/+R, DVD+/ -R/RW, and CD -R/RW

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its ISO 14001, ISO 9001, ISO 9002, OHSAS 18001, and Green mark certification from the EPA prove RITEK's commitment to quality control.

Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861 -2269 or e -mail: ssdsales@ritekusa.com. Visit the Advanced Media web site at:

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Advanced Media Inc. Contact:
Carol Warren
Antarra Communications
(714) 891 -3660

(c) 2007 Advanced Media, Inc. All rights reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.

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