Suit Filed to Protect NuVision's "High Definition Living" Trademark
Scottsdale, Ariz., Oct. 22, 2007 - NuVision® U.S. Inc., a Scottsdale, Ariz. -based manufacturer of high performance 1080p LED DLP and Deep Black™ LCD HDTV displays, announced today that it has filed a lawsuit in the United States District Court for the District of Arizona against Panasonic Corp. of North America seeking to prevent Panasonic from infringing upon and deliberately copying and using NuVision's registered "High Definition Living" trademark.
NuVision has been using the "High Definition Living" trademark, together with the NuVision brand mark, since the company's inception in 2005. NuVision originally filed for the trademark in 2006, and received registration of the mark in October 2007.
"NuVision has quickly become the leader in custom integrated whole -home high definition entertainment systems, with the widest range of home integration -friendly flat panel HDTVs in the industry ranging from 22 - to 65 -inch display sizes," said Scott Deley, NuVision CEO. "The 'High Definition Living' trademark has been a core part of our brand and culture since our company's inception years ago and Panasonic has knowingly and willfully infringed upon our mark by adding 'Living in High Definition' to the company's national marketing campaigns."
Deley continued that NuVision has invested heavily in promoting the NuVision "High Definition Living" brand and trademark over the past three years. Professional A/V home theater installers, celebrities, and America's families choose NuVision for our distinctive whole -home HDTV solutions that are easy for the whole family to use and enjoy. NuVision and its national network of professional installers deliver on the promise of an easy to use "High Definition Living" experience that defines the NuVision brand.
"Since we notified Panasonic of their trademark infringement, NuVision has acted in good faith by offering Panasonic time to stop infringing upon our mark," added Greg Todd, NuVision V.P. - Operations. "Panasonic has systematically denied infringement while continuing to infringe upon our mark and is now threatening to try and cancel our mark. It appears that Panasonic believes that they are so large that the law does not apply to them and that they can copy our trademark with impunity."
For more information on NuVision's Deep Black HDTV products and network of professional home A/V installers, visit www.nuvision.com.