Yamaha YSP increases online presence with launch of new website

Website targets savvy digital audiences looking to buy a one-box true 5.1 surround sound system for the home

Yamaha YSP increases online presence with launch of new website

Website targets savvy digital audiences looking to buy a one -box true 5.1 surround sound system for the home

22nd June 2007

Yamaha Electronics UK Ltd has today launched a new interactive and dynamic website solely dedicated to the award winning Yamaha YSP Digital Sound Projector - www.digitalsoundprojectors.co.uk. With more people looking to the web to research a product before choosing to buy, the easy -to -use site will act as a one -stop source of useful information for people interested in the YSP.

Designed by digital agencies, The Tin and Bite Communications, the new site has a multitude of features that puts the YSP right at the centre of digital home. It displays all the crucial information required by potential buyers looking to purchase a true 5.1 digital surround sound system including detailed explanations of how the one -box system produces its amazing sound, manuals for the current product range of the YSP -900 and YSP -1100, details of the easy system set up and stockist information and news. The site also includes special promotions and competitions - on the site now there is the chance to win the ultimate home entertainment set up of a YSP -900 and DVD player.

Terry Murphy, Yamaha product manager, said, "This new website represents a huge step forward for us in communicating with consumers and partners. Visitors to the site can easily see the award winning features of the YSP and the reasons why it's taken the industry by storm with its breakthrough technology."

The website is split into the four separate areas of film, music, sport and gaming and highlights the optimum sound setting for each. Designed to appeal to the target audience of savvy digital consumers between the ages of 18 - 50, the website shows how the YSP fits neatly into the modern home with no unsightly wires.

The site also includes a dedicated press area where journalists can download the latest press releases and product images.

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