Advanced Media to Feature New RIDATA SDHC Cards, SSD Cards and 2 Port Hub USB Flash Drives at PMA Sh

Company offers a Host of RIDATA-Brand Storage Devices for Photographers on the Go

Diamond Bar, Calif. - -February 20, 2007 - - Advanced Media, Inc. (AMI), manufacturer and marketer of the popular RIDATA brand of recordable CD and DVD media, electronic storage products, and digital media accessories, is launching a host of new products to the photography market. The company is currently launching its RIDATA high capacity SDHC cards, and SSD cards along with an innovative two port USB Hub drive. Please visit AMI at the PMA Show in Las Vegas, March 8 -11, 2007 in Booth# P193.

With the growth in popularity of digital photography, we see a tremendous opportunity for our RIDATA storage products and the need for the two -port Hub Drive, commented Harvey Liu, Advanced Media president. Our selection is growing rapidly and includes a number of innovative designs for a variety of application purposes. For example, our USB Hub Drive products enable users to easily and securely exchange huge amounts of data between computers or notebooks that have a USB port. These three products are ideal to replace many storage products.

Individual Products
Enhanced EZ Drive Character Series USB Flash Drives with Two -Port HUB
RIDATAs uniquely designed Character USB Flash Drives with two additional USB ports allows virtually limitless multiple USB connections. Just plug together any combination of the whimsical Uniform, Book, Monkey, Elephant, and Puzzle shaped USB ports, and create additional USB ports for all your mobile devices. Together, the hubs allow users to choose compatible USB flash drives with different designs and colors. It features an advanced partition and security function so users can create password -protected sectors for the storage of highly confidential material.

A new addition to the RIDATA product line is a non -volatile Flash Solid State Disk (SSD) storage card featuring 16 GB and 32GB capacities. Since it has no moving parts, the RIDATA Flash SSD produces virtually no noise, no heat generation, and no vibration. Reliable temperature and humidity control assures long -lasting storage. It is engineered with semiconductor components and uses NAND flash memory. Importantly, it also has the same host interface as a hard disk drive, so there are no issues with compatibility or upgrading. It simply plugs into a devices IDE slot. RIDATA offers 1.8 and 2.5 module -type Flash SSD for an ATA/IDE interface and 2.5 for a SATA interface.

SDHC is a new SD memory card based on the SDA 2.0 specification. This will enable SD cards to potentially reach capacities up to 32GB. Because SDHC works differently than previous SD cards, the new format is not backwards compatible with legacy SD -format host devices. SDHC cards only work with SDHC compatible host devices. Accompanying this new specification are three levels of speed classes to help identify the speed and performance of SDHC cards. These Speed Class Ratings specify a minimum sustained write speed of 2MB/s for Class 2; 4MB/s for Class 4; and 6MB/s for
Class 6.

About Advanced Media (RITEK USA)
Advanced Media, Inc. is a subsidiary of RITEK Corporation, the worlds largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media.

The RIDATA brand currently includes: HD DVD series, DL DVD -R/+R, DVD -R/RW, DVD+R/RW,
CD -R/RW, flash memory cards, USB EZ Drives, and digital media accessories. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market.

RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its ISO 14001, ISO 9001, ISO 9002, OHSAS 18001, and Green mark certification from the EPA prove RITEKs commitment to quality control.
Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861 -2269 or e -mail: The Advanced Media web site is located at:

-30 -
Carol Warren
Antarra Communications
(714) 891 -3660

©2007 Advanced Media, Inc. All rights reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.

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