IS China 2007 - The Ultimate Marketing Platform for A/V & Communications Products in China

Integrated Systems China (IS China), the tradeshow dedicated to audiovisual and electronics communications technologies, will be held on 25-27 April 2007 at the Beijing Exhibition Centre, China.

(Beijing, China - 2 February 2007) Integrated Systems China (IS China), the tradeshow dedicated to audiovisual and electronics communications technologies, will be held on 25 -27 April 2007 at the Beijing Exhibition Centre, China. Organized by InfoCommAsia with the Chinese Institute of Electronics (CIE) as the local host organization, IS China 2007 has attracted participation of over 180 leading international and local industry players.

The booming economy and growing affluence of the population in China brings forth an exponential demand for high -end audio -visual related products and solutions. Fitch Ratings recently stamped a stable outlook for the Asia Pacific technology sector in 2007 with China continuing to be the growth engine. The organization believes that the demand for technology products, in particular the audio -visual sector, would continue to be on the rise.

The China projection industry in 2006 ended on a high note. A total of 400,000 projectors were sold throughout the year, representing a 25% surge over 2005. (Projector Window: 2006 Review - China Digital Projector Market, Technology, Products and Hot Talks 1). With the development of display technology and its widespread applications, tremendous demand of middle - to high -end projection products has also been recorded in corporate activities, exhibitions and conferences, military command, transportation management, telecom control, press and broadcasting, education, science, retail and entertainment sectors.

Since its debut in China in 2002, IS China has served as an effective launch pad for new products as well as cutting -edge technologies and solutions for the audiovisual and systems integration industry.

Mitsubishi, an eminent Japanese manufacturer, plans to use IS China as a powerful and prominent marketing platform for its products. Mr. Naoki Tamura, General Manager of Mitsubishi Electric Air -Conditioning & Visual Information Systems (Shanghai) Ltd., said: "Mitsubishi is going to display its full array of product lines and solutions in the largest exhibiting booth of IS China 2007." Mitsubishi has extensive range of products including outdoor LED display, imaging equipments for control rooms, public occasions, display and monitors, desktops, medical printing and photos. "Being one of the world's top 500 leading corporations, Mitsubishi has created numerous "No.1s"in imaging equipment realm. Mitsubishi is influential in global market and technical aspects particularly in display equipments," remarked Mr. Tamura.

Another prominent market player, Sony, which has entered the China market in 1978, also exhibiting at IS China 2007. Mr. William Zhou, Supervisor of Sony (China) Limited Shanghai Branch, said, "Sony has long captured a good market share in both commercial and education segments in China. We are now strengthening the R & D, sales and marketing of specialized middle and high -end projectors." Returning to IS China after two years' (need to check with Sony to confirm the no. of years) absence, this year Sony adopts even more aggressive marketing strategies in the IS China Show.
" At IS China 2007, we will showcase an array of diverse applications and solutions to demonstrate advance technology and functionality in various kinds of high -lumen and high -definition specialized projectors. At the same time, Sony will debut their latest and full product line of projectors at IS China 2007." Zhou said.

Apart from showcasing the latest products and solutions for audiovisual and systems integration industry, IS China also serves as an effective medium for expertise exchange. The 3 -day InfoComm China Summit held concurrently with the show is tailor -made to serve these purposes with sophisticated programs presented by a number of heavy -weight experts from the USA, Canada, Singapore as well as China. Organized in collaboration with leading industry media InfoAV China and Intelligent Building Committee of China Construction Industry Association, the Summit will offer expert insights to all levels of professionals in the China market.

A renowned speaker, Mr. William Nattress CTS -D, CTS -I, Senior Associate at Shen Milsom & Wilke, Inc. will present on the topic of "Applications of digital presentation technologies in the retail marketplace". With shopping malls are being built all over China at a frightening pace to keep up with the burgeoning growth of middle -income Chinese, size is no longer a sustainable competitive edge. Today's mall must provide shoppers with an entertaining, enriching and engaging experience while shopping and dining within the facility. It must facilitate communications between retailers and shoppers and support retailers' marketing communications efforts at the same time. The presentation will look at existing and planned retail environments that embrace technology targeting customer experience beyond advertising. Sights, sounds, displays, and networks are being merged together to allow marketing, branding and way -finding within these mega spaces.

In 2006, the education sector in China was the big spender on projector and audio -visual products, which accounted for 50% of the market share. (Projector Window: 2006 Review - China Digital Projector Market, Technology, Products and Hot Talks 1). Due to the national education policy, the increase in educational funding allows wider application of multi -media devices and technologies to be used in teaching. Mr. Mark Valenti, President & CEO of The Sextant Group, Inc. whose works spans over 150 projects covering more than 100 campuses in the United States and Canada will stage a presentation on "Emerging Technologies and the 21st Century Classroom". If a New Student will be wearing his mobile, wireless Internet appliance, and his body is the network connection, what does that mean for building, classroom, and lab design? If a New Student expects to learn in a collaborative, team -based environment, what will be the requirement on university's infrastructure (facilities, equipment, and software)? In his presentation, Mark will illuminate the accelerating developments in communications, digital media, and collaborative technologies. He will also explore some revolutionary implications for learning space design in an age of ever -increasing media -rich communications.

With rapid developments in IT, the information monitoring and control systems in various industries have also become more complicated. As more projection wall technologies are being introduced into the market, signal processors need to increase in speed and robustness in order to meet the fast -growing demands for bandwidth. Mr. Robert Simpson, Founder and Director of Electrosonic Group, the author of "Videowalls - The Book of the Big Electronic Image" and "Lighting Control - Technology and Applications" observes three main trends in the market: "One is the move towards image acquisition over networks, requiring the use of image compression; another is the need to display many more images, especially in applications involving security and surveillance; and the third is the display of higher resolution images, both for computer graphics and high definition full motion video. All three trends are pushing for demands on the video -wall image processing." Mr. Simpson will share his sagacious insights on "The Development in Signal Processing and Transmission Technologies for Display Wall Systems."

While the Summit conferences will address management and senior executives, concurrently held education seminars organized with the support of global industry associations, InfoComm International®, CEDIA® and NSCA® will offer training and skills upgrading for technicians and engineers. For more details of the InfoComm China Summit, education seminars and IS China 2007 show, please visit www.infocomm

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