New Rich Media Technologies to Unveil at CES \'07

At the 2007 International CES, 'A5TEK Corp to launch innovation in digital signage solutions and to introduce new features of its critically-acclaimed ieHIP® Media Platform.'

SUNNYVALE, California, December 20, 2006 - A5TEK Corp., a leading innovator of rich media TV portal, today announced its new suite of rich media technologies - ieHIP® Digital Signage and ieHIP® Media Platform which will be showcased in Las Vegas at the 2007 International Consumer Electronics Show (CES) considered to be the world's largest consumer technology tradeshow.

ieHIP® Digital Signage is expected to lead in the digital signage domain for its robust and unrivaled TV, and user -defined display configurations and playback. Capabilities include connectivity to analog and wide -ranging DTV standards like ATSC, DVBT and DVBS while the first in the industry to have such flexibility for users to change screen layouts or place as many ads of any format at will anytime anywhere.

"Digital signage operators know better where to put them [ads] on the screen, what media types to use, how many ads should be there and how big they should appear. And it looks like we are the only solutions company so far to have such capability to make all these things happen for our customers." says Ted Lee, president of A5TEK Corp.

Aside from narrowcasting, ieHIP® Digital Signage Server has playtime scheduler, content management, auto -updating of contents and playback reporting system for standalone or networked digital signages.

Another expected eye -catcher is A5TEK's award -winning ieHIP® Media Platform. Apart from its combined media center and broadcast power which captivated visitors last year, the platform brings photo -editing a TV experience. "We leverage our proprietary TV user -interface to give consumers a totally different yet familiar feel using TV as a way to retouch their photos. " adds Lee.

ieHIP® Media Platform does more than just enhancing photos, users can also record live broadcasts with its time -shifting or Digital Video Recording (DVR) functions and at the same time able to capture images and edit them right away in the same TV interface.

The product also features connectivity to select IPTV contents from any country, Internet and TV browser, local and Internet search engine, interactive program guides as well as karaoke and digital jukebox functions.

The enhanced ieHIP® Media Platform is open to original equipment manufacturers (OEM) as a software bundle with such products like notebook computers, camera modules, or motherboards.

ieHIP® Digital Signage and ieHIP® Media Platform use the same client -server and TV engine "providing the best advantage to increase revenue and expand markets easily and quickly." concludes Lee.

A5TEK will be at Las Vegas Hilton Booth South 2 26825.

About A5TEK
A5TEK Corp initially started as a TV software developer and IC distribution team. With a strong and highly -experienced R&D team staff in both the United States and in Asia, A5TEK has now evolved to be the leading developer of rich media solutions. The company's headquarters is in Sunnyvale, California. For more information, please visit

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