Chief Partners with Gentec International

The new partnership will assist Chief with the distribution of iC Mounting Solutions in Canada.

Minneapolis, MN. - - (December 2006) - Chief Manufacturing, the industry leader in mounting solutions, is pleased to announce a partnership with Gentec International for the distribution of iC Mounts, Chief's retail -focused product line, throughout Canada.


iC is a complete line of mounting solutions for flat panel TVs, monitors and projectors. Comprised of 13 easy to install SKUs, iC customers benefit from 28 years of Chief's engineering expertise and innovation.

Joel Seigel, Gentec's President & CEO, commented on the partnership, sharing that, "over the past year, we have been actively searching for a leading manufacturer and marketer of mounting systems which would satisfy the needs of our customer base. We believe that working in concert with the sales & marketing team at Chief Manufacturing, we will be able to achieve a high level of customer satisfaction in this dynamic product category."

Chief's International Sales Manager, Jan Mergen added, "Gentec is just the partner we were in search of to educate Canadian retailers on the many exclusive features of iC mounts. We are looking forward to collaborating with the Gentec team on an expansive launch of iC into Canada."

Gentec International is one of Canada's leading importers and distributors of consumer electronic accessory products. With the addition of the iC line to Gentec's portfolio, Canadian dealers will now have access to all iC mounting solutions, back by a comprehensive support program which provides all the necessary resources for in -store sales personnel and end -users alike.

About Chief
Chief Manufacturing, a division of CSAV - Chief/Sanus Audio Visual, has more than 28 years of proven product and service excellence. Committed to responding to industry needs in the Pro AV, Residential and Office markets, Chief offers a complete line of mounts, lifts and accessories for flat panel displays and projectors.

Chief continues to design innovative mounting solutions that complement the
technology they support. With multiple product awards and patented designs, Chief
provides unique mount features, and is recognized for delivering not only quality
products, but knowledgeable, helpful customer service.

U.S. and Europe sales offices support a global network spanning the Americas, Europe, the Pacific Rim and beyond. Chief distribution centers are located in Minnesota and the Netherlands. www.chiefmfg.com.

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