Advanced Media Introduces Solar Powered Battery Charger

New RIDATA Solar Charger 2000 Charges Mobile Phones and Other Electronic Devices in Virtually Any Level of Sunlight

Diamond Bar, Calif. - -November 27, 2006 - - Advanced Media, Inc., manufacturer and marketer of the popular RIDATA brand of recordable CD and DVD media, electronic storage products, and digital media accessories, is adding a new photovoltaic solar -powered battery charger to its popular RIDATA product line. The Solar Charger 2000 charges mobile phones and electronic devices such as MP3 players, PDAs, GPS, hand -held games (including Sony PlayStation(R) Portable), and Apple iPod as well as USB and Bluetooth devices. It will be on display in the Ritek 2007 International CES booth, South Hall 3 (Upper Level, S3) Booth 31573.


'Our new RIDATA Solar Charger 2000 allows battery -operated devices to be charged virtually anywhere in the world, even under heavy clouds,' commented Harvey Liu, Advanced Media president.
'A solar power charger, such as this, is one of the most important and significant additions to the electronic industry, as its use does not depend on a compatible electric outlet being handy. Solar power is also environment friendly, clean, reusable, unlimited, and absolutely free,' Liu added.

The Solar Charger 2000 features a 5V 500mA power bank, and has a built -in 3.7V, 900mA portable rechargeable lithium battery. In direct sunlight conditions, it will fully charge any applicable battery in three hours; however, even under heavy cloud cover, it still has exceptional charging capability. It also charges when connected to an AC/DC charger or a car's 12V cigarette lighter.

It is lightweight, durable, and waterproof, and performs as efficiently as any current conventional charger. Whether in use or not, its compact size takes up hardly any room: opened, it measures 8.3' x 8.6'; closed it is 8.3' x 2.8'. It weighs less than 8 ounces.

Individuals who are concerned with energy costs as well as those who favor green energy will find the RIDATA Solar Charger 2000 to their liking as will campers and travelers, especially those visiting overseas. It produces no air pollution, little or no noise, and requires no transportable fuels. A major plus of solar power is the fact it is renewable. Since scientists predict that the sun will be with us for at least another 4.5 billion years, the Solar Charger 2000 is a solid investment.

As with most other RIDATA products, it will be available through selected retailers, RIDATA distributors, and at various online outlets. A complete listing of locations may be found on the Advanced Media website, www.ritekusa.com.

About Advanced Media (RITEK USA) Advanced Media, Inc. is a subsidiary of RITEK Corporation, the world's largest optical media manufacturer. Advanced Media is the sole North and South American marketer and distributor of the RIDATA brand of recordable CD and DVD media as well as other types of electronic storage media.

The RIDATA brand currently includes: HD DVD series, DL DVD -R/+R, DVD -R/RW, DVD+R/RW, CD -R/RW, flash memory cards, USB EZ(TM) Drives, and digital media accessories. Since its formation in 2001, Advanced Media has experienced phenomenal annual growth and is already a leading marketer of electronic storage products in the American market. RITEK for years has been defining and redefining the optical storage market. Around the world, its name is synonymous with innovation, quality, and unparalleled consistency. Its ISO 14001, ISO 9001, ISO 9002, OHSAS 18001, and Green mark certification from the EPA prove RITEK's commitment to quality control.

Advanced Media is headquartered in Diamond Bar, California. For further information, call (909) 861 -2269 or e -mail: info@ritekusa.com. The Advanced Media web site is located at: www.ritekusa.com.

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Contact:
Carol Warren
Antarra Communications
(714) 891 -3660
cwarren@antarra.com
(c) 2006 Advanced Media, Inc. All rights reserved. Specifications are subject to change without notice. All other trademarks are the property of their respective companies.

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