CEDIA Unveils Strategy Driving Electronic Lifestyles® EXPO

Detailed outreach platform seeks to strengthen industry through hands-on experience and classroom instruction

INDIANAPOLIS (October 30, 2006) - The residential electronic systems industry is expected to top $8 billion¹ in revenue this year and the Custom Electronic Design & Installation Association (CEDIA) is embarking on a grassroots campaign to ensure that its highly skilled and certified Member companies capture the largest share of market possible.

Through its 2007 Electronic Lifestyles® EXPO, CEDIA is reaching out to architects, designers builders, IT/security managers, and other professional trades with the message that electronic systems boost profits and CEDIA Members are the most reputable and qualified partners for the design/build process.

"Electronic Lifestyles® EXPO is the centerpiece of an outreach platform that will shape the future of residential electronic systems contracting and position CEDIA Members as critical to the design and construction of every modern home," said Don Gilpin, executive director of CEDIA.

Three separate educational outreach components held in Las Vegas at the same time will feed into CEDIA's Electronic Lifestyles® EXPO.

The Electronic Lifestyles® Forum, which caters to architects, interior designers and residential builders will include significant time on the Electronic Lifestyles® EXPO trade show floor. This is in direct response to feedback from CEDIA's inaugural Electronic Lifestyles® Forum where attendees indicated that classroom instruction is essential, but that hands -on experience with products and technologies, as well as manufacturer product training would help to solidify the electronic systems concepts. Industry professionals will serve as CEDIA Ambassadors and escort the attending architects, builders and interior designers through the trade show floor.

CEDIA believes providing industry professionals as outreach ambassadors will maximize the effectiveness of the trade show floor. The ambassadors will be able to answer technical questions and serve as a bridge between the classroom learning and hands -on experience.

The two other components of Electronic Lifestyles® EXPO include CU on the Road and a new "gateway" education developed for security, IT and other professional trades that have passive involvement with the residential electronic systems industry. CU on the Road is CEDIA University's traveling educational program offering core curriculum courses, seminars, certification reviews and exams, and full -day workshops. Visit http://www.cedia.org for more information on CU on the Road. Details on the new entry -level "gateway" event will be released later this year.

Attendees at both of the CU on the Road and Gateway education will also have significant time on the Electronic Lifestyles® EXPO tradeshow floor.

"By reinventing the typical trade show into the convergence point for multiple outreach and educational initiatives, CEDIA has strengthened its influence among key design/build audiences and reduced the number of overall industry exhibition events for its manufacturing members," Gilpin said. "And because the new platform is scalable, we will be able to add additional outreach and education events that feed into Electronic Lifestyles® EXPO as those needs or opportunities arise."

The 2007 Electronic Lifestyles® EXPO will be held in Las Vegas, April 18, 19, 20, and 21, at the Sands Expo & Convention Center and Venetian hotel. Booth space sales are open to exhibitors now. Companies interested in exhibiting at the 2007 Electronic Lifestyles® EXPO may contact Jennifer Roth of CEDIA at 317 -328 -4336 or jroth@cedia.org.

CEDIA is an international trade association of companies that specialize in designing and installing electronic systems for the home. The association was founded in September 1989 and has more than 3,500 member companies worldwide. CEDIA Members are established and insured businesses with bona fide qualifications and experience in this specialized field. CEDIA Members include residential electronic systems contractors who have emerged as the "fourth contractor" in the building and remodeling industries alongside electrical, plumbing, and HVAC professionals. For more information on CEDIA, visit the association's Web site at http://www.cedia.org.

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EDITOR'S NOTES: Executive Director Don Gilpin is available for phone interviews to provide further insight into the strategy behind Electronic Lifestyles® EXPO. Contact Joshua Hall at 317 -639 -5135, ext. 116 or joshua.hall@publicis -usa.com.

¹Information on market revenue provided by Parks Associates.

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