CES Industry Insiders Series Moves to the Las Vegas Hilton

Arlington, Va., September 2, 2006 - The Consumer Electronics Association

(CEAR) today announced that Cisco Systems President and CEO John Chambers
will deliver an Industry Insider address at the 2007 International CES.
Produced by CEA, the 2007 International CES, the world's largest consumer
technology tradeshow, will return to Las Vegas January 8 -11, 2007 to
celebrate the show's 40th anniversary.

Chambers' address is slated for Tuesday, January 9, at 11 a.m. at the Las
Vegas Hilton Theater, home to the entire Industry Insiders Series for the
2007 show.

'John Chambers is an industry innovator with a clear vision for the future
of the connected consumer. Under Chambers' direction, Cisco continues to
serve as the lead provider of networking solutions connecting consumers,
businesses and government leaders across the globe,' said Gary Shapiro,
president and CEO, CEA. 'We are thrilled to have John at CES as a
highlighted speaker, since his previous appearances, including his 1999 CES
keynote address, were very popular and well -received. We look forward to
hearing John's views on the evolution of consumer connectivity at the 2007
International CES.'

John Chambers was named president and CEO of Cisco Systems in 1995. Under
his leadership the company has grown from $1.2 billion in revenues to
approximately $28.5 billion and more than 49,000 employees. Cisco is a
worldwide leader in networking for the Internet. Through its ground breaking
innovations in advanced networking technologies and the acquisitions of
Linksys and Scientific Atlanta, Cisco continues to help shape and build
today's connected life.

Prior to joining Cisco, Chambers spent eight years at Wang Laboratories and
six years at IBM. In January 2006, Chambers was named 'Best CEO in America'
in the 'Telecommunications, Data, Networking' category by Institutional
Inventor magazine. Chambers is known throughout the industry for his
visionary strategies and entrepreneurial leadership style.

The 2007 International CES will feature the hottest products from more than
2,700 exhibitors, covering more than 30 product categories including the
latest in wireless, digital imaging, mobile electronics, home networking and
more. For more news on the 2007 International CES including the latest
TechZones, conference sessions, keynote addresses and registration
information, visit, the interactive source for all
International CES information.

Note to Journalists:
General press and analyst registration is available at Detailed
press conference information will be available later this year. Journalists
are encouraged to arrive in Las Vegas by Saturday, January 6 to take
advantage of all the CES press events.

The Consumer Electronics Association (CEA) is the preeminent trade
association promoting growth in the consumer technology industry through
technology policy, events, research, promotion and the fostering of business
and strategic relationships. CEA represents more than 2,100 corporate
members involved in the design, development, manufacturing, distribution and
integration of audio, video, mobile electronics, wireless and landline
communications, information technology, home networking, multimedia and
accessory products, as well as related services that are sold through
consumer channels. Combined, CEA's members account for more than $125
billion in annual sales. CEA's resources are available online at,
the definitive source for information about the consumer electronics

CEA also sponsors and manages the International CES - Defining
Tomorrow's Technology. All profits from CES are reinvested into industry
services, including technical training and education, industry promotion,
engineering standards development, market research and legislative advocacy.

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