Company builds on existing strengths with the addition of key industry veterans that bring more than 70 years of combined experience in consumer electronics marketing and purchasing.

SCOTTSDALE, AZ. - August 28, 2006 - - DBL Distributing, Inc., one of the largest wholesalers of consumer electronics in the United States, today announced key executive appointments in the areas of marketing and purchasing designed to enhance the company's future growth. With the appointments of Henry Chiarelli as Sr Vice President of Merchandising and Marketing and Steve Bell as Vice President of Purchasing, DBL has added two consumer electronics experts with vast industry knowledge and experience. These latest executive appointments reflect DBL's commitment to serving consumer electronic retailers nationwide through aggressive and innovative marketing, purchasing and merchandising strategies and as a foundation for addressing new growth opportunities.

"Over the last several years, we have made significant realignments within the DBL organization to serve the marketplace and our customers more efficiently," said David Lorsch, CEO, DBL Distributing, Inc. "In 2004, we relocated to a new corporate headquarters and state -of -the -art distribution center. We have since redefined the way we market to our customers through expanded partnerships with new and existing manufacturing partners which now exceed 340 brand names.

Additionally, our continued focus on infrastructure and technology is critical in managing year over year double digit growth while maintaining solid customer relationships."

According to Lorsch, "The final component of this strategy is to ensure we have the right management structure to be able to service our growth. We have a highly talented and seasoned senior management team and these appointments significantly add to our strengths. In particular, the combined knowledge and expertise that Henry and Steve bring to the table regarding consumer electronics marketing, merchandising and product selection will certainly help us grow the DBL brand and reinforce our position as the premier distributor among independent retailers and online retailers," said Lorsch.

The following management changes are effective August 14, 2006.
Henry Chiarelli has been named Senior Vice President, Merchandising and Marketing. Chiarelli, a 35 year industry veteran, will oversee the teams that manage DBL's innovative merchandising, marketing and purchasing strategies. In his role, Henry manages the development, maintenance and improvement of all of DBL's products, from customer offerings to business services. Henry's extensive career is highlighted by the many executive level positions he has held within the consumer electronics industry in sales, marketing, and merchandising. He has served as president of Radioshack.com, Sr Vice President of merchandising and marketing for Computer City, vice president of merchandising for CompUSA, vice president and general manager of Incredible Universe, and senior vice president of retail support services for Mc Duff Electronics, VideoConcepts, and Scott Appliance. Prior to joining DBL, Henry was president of Gibson Audio (a subsidiary of Gibson Guitar). He has acquired extensive experience in consumer electronic sales, marketing and merchandising, and is active on various boards, including the Consumer Electronics Association (CEA) where he is currently the chair of the Education and Best Practices committees for the Accessories Division. Henry also serves on the Board of Directors for Cobra Electronics. Chiarelli will be relocating to Scottsdale from Dallas, Texas.

Steve Bell has been named Vice President, Purchasing. Steve will have responsibility for managing corporate buying staff and relationships with existing and future manufacturing partners. He will be responsible for developing and implementing inventory management metrics, systems and processes including overall product selection, pricing and stocking levels. A seasoned veteran of the consumer electronics industry with more than 40 years of experience, Steve previously held several management positions in purchasing and marketing with well -known consumer electronics entities. He served as senior vice president of Wall to Wall Sound and Video, general manager of J&R Music World, and most recently as general manager of Electronics EXPO. Bell will be relocating to Scottsdale from Pennsylvania.

"We must continually evaluate our company to ensure that we are a world -class distributor capable of serving the diverse needs of the independent retailer and the Internet retail community. It's critical that companies constantly look for a better way to serve the customer," said Lorsch. "By making these changes to enhance efficiency in our sales and marketing organizations, we are poised for significant growth in all market segments."

About DBL Distributing, Inc.
DBL Distributing Inc. is one of the nation's top distributors of consumer electronic accessories and related products, with more that 30,000 retail customers nationwide. Headquartered in a 144,000 square foot facility in Scottsdale, Arizona, DBL carries more than 16,000 products from nearly 340 quality manufacturers. Offering services such as same day shipping, best price for 1 or 100 pieces and a no minimum order policy, DBL's business strategy proves that customers come first. For more information please call 800.733.6766 or visit: http://www.dbldistributing.com/.

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