DBL Distributing, Inc. Introduces EMPHASYS™ Custom Install Speakers

Best-In-Class Performance and Technology Combines With Stunning Design and Aggressive Marketing Support

Phoenix AZ - July 2006: DBL Distributing, one of the largest wholesalers of consumer electronics accessories and related products in the United States, today announced the launch of the all -new EMPHASYS brand of custom install loudspeakers.

With breathtaking performance and timeless designs, the EMPHASYS brand presents a whole new concept for buying and selling product in the custom installation market. Unlike the confusing product hierarchy from so many of its competitors, EMPHASYS was designed from the ground -up as a line that would be both easy to buy and easy to sell, with products that fill only the most in -demand needs of dealers.

"EMPHASYS has focused on harmonizing the three critical areas of greatest importance -sound quality, form factor and a product selection that hits the sweet spots of the category head -on", said David Lorsch, President, CEO of DBL Distributing. "With 15 completely new speakers that capture the eye while delivering brilliant sonic performance, I think EMPHASYS has successfully achieved this goal for our valued customers."

The performance characteristics of EMAPHASYS speakers are surprisingly aggressive for a mid -priced lineup and offer dealers strong sales advantages. For example, flagship EMPHASYS products include top -performance in -ceiling and in -wall LCR speakers. They feature exclusive AL2 technology for superior performance and reliability. AL2 technology utilizes aluminum woofers and tweeters for ultra -low distortion, better high frequency response, better sensitivity and exceptional accuracy.

"With more than 16,000 items from 340 manufacturers, it's difficult for new brands to break into the DBL lineup and quickly grab the attention of our enormous customer base", added Lorsch. "It takes a special combination of differentiated product and aggressive marketing support to create the kind of extraordinary business opportunity that we all love to get behind. We think EMPHASYS does just that. It represents a new and very real sales and profit opportunity for our dealers."

EMPHASYS is also supported by an unprecedented marketing support program. Highlighted by a unique and dedicated Flash8 Web Site, a 12 -page lifestyle product brochure, point -of -sale displays and dealer -specific marketing materials, DBL has committed to supporting the success of its dealers with strong brand presence and readily available product information in a variety of portable and printed formats.

All EMPHASYS models are available for shipping now.

For additional information, call Bill Reusing, Marketing contact of DBL Distributing at 800 -733 -6766 or go to www.emphasysav.com. You may also contact Leslie Stevens of Eclipse Marketing at 949 -363 -5340 or at eclipsemarketing@cox.net.


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