DisplaySearch Announces Updated Agenda for 4th Annual HDTV Conference - Audio & IPTV Sessions Added

DisplaySearch is pleased to announce the latest agenda for the DisplaySearch 4th Annual HDTV Conference: The Future of Television.

AUSTIN, TEXAS, July 18, 2006 - DisplaySearch, the worldwide leader in display market research and consulting and part of The NPD Group, is pleased to announce the latest agenda for the DisplaySearch 4th Annual HDTV Conference: The Future of Television. This event will bring together industry leaders from TV and high definition DVD player manufacturers, retailers, broadcast and cable/satellite networks, movie studios, audio manufacturers, home networking providers and the TV and DVD supply chain.

Two new sessions have been added covering audio and IPTV as described below:

HDTV Audio - Will Audio Advances Parallel Those of Video Advances?
This session will explore the latest audio enhancements in HDTV including new solutions for flat panel TVs which can deliver a more home theater like experience and allow TV brands to further differentiate their products vs. the competition. What other advances are coming? How much will it cost? What are brands' requirements? Speakers in this session are executives from leading audio solution providers including Cirrus Logic, Dolby Laboratories and THX.

IPTV, Media Centers and the Future of Video Consumption - How Will Our Viewing Habits Change?
Video content is available through a growing number of alternative methods at home and on the road. IPTV will have a significant impact on content delivery and TV design. How are companies preparing for this opportunity? How will home networking, media center PCs, IPTV, set top boxes, digital broadcasting and remote viewing change our habits? Speakers in this session include companies at the forefront of content distribution and home networking including DivX, HDMI, HP, Intel, Minerva Networks, QUALCOMM and Sling Media.

In addition, Dave Luehmann, General Manager from Microsoft Game Studio, has been added to the HD content session and will discuss the outlook for HD games and its impact on the gaming market.

With the addition of the audio session and home networking/IPTV sessions, the following additional speakers have been added.

Gregg Berkeley, Director of Marketing, Networked Media Platform Group and Digital TV , Intel Corporation
Richard Buchanan, Vice President of Marketing, Sling Media
Jack Buser, Director, Worldwide Technology Evangelist for the Consumer Division, Dolby Laboratories
Keith Cheney, Vice President and General Manager, Embedded Product Division, Cirrus Logic Inc.
Matt Cuson, Director of Product Marketing, Minerva Networks
John Dahl, Senior Fellow, Director of Education, THX
Omar Javaid, Senior Director of Business Development, QUALCOMM MediaFLOW
Dave Luehmann, General Manager, Microsoft Game Studio
Brian Wong, President and CEO, D2Audio
Other recently added speakers include:

Keynote speaker: Paul Liao, Chief Technology Officer, Panasonic Corporation of North America
David Lynch, Senior Vice -President, General Manager, Video Products Division, Gennum Corporation
Gregory Niven, Vice President of Marketing, Novalux, Inc.
Steve Panosian, Director of RPTV Marketing, Samsung Electronics
Scott Ramirez, VP Marketing, TV Group, Toshiba America Consumer Products, LLC
Jeff Schindler, VP, Marketing & Business Operations, Vizio
Complete Agenda

HD Content Outlook - The View from Movie Studios, Networks, and Game Developers. Presenting companies include CBS, ESPN, HDNet, Microsoft Game Studio and Warner Bros.
Lessons from Retail - Are Consumers Still Confused? Presenting companies include Amazon, Bjorn's, Ken Crane's, PRO Buying Group and Ultimate Electronics
Outlook for High Definition DVD Players - What Does the Adoption Curve Look Like? Presenting companies include Panasonic Hollywood Lab, Samsung Electronics, Sony and Toshiba
Display Electronics - Maximizing Performance While Cutting Costs. Presenting companies include Analog Devices, BitRouter, Genesis Microchip and Philips Semiconductor
TV Brand Keynote - TV Market/Technology Outlook. Presenting companies include Panasonic and Sony
Flat Panel TVs - Will They Dominate All Categories? Presenting companies include LGE, Philips, Samsung Electronics, Sharp, Toshiba and Vizio
Rear Projection TV Outlook - Can New Advances Accelerate Growth? Presenting companies include Luminus Devices, Mitsubishi, Novalux, Samsung Electronics, Syntax -Brillian and Texas Instruments
IPTV, Media Centers and the Future of Video Consumption - How Will Our Viewing Habits Change? Presenting companies include DivX, HDMI, Hewlett -Packard, Intel and QUALCOMM
Improving the HDTV Viewing Experience - What Other Advances Are Coming? Presenting companies include Gennum, Genoa Color, Philips Lighting, Portrait Displays and Silicon Optix
HDTV Audio - Will Audio Advances Parallel Those of Video Advances? Cirrus Logic, D2Audio, Dolby and THX

The detailed agenda including all speakers and sessions is available at www.displaysearch.com/hdtvconference.

Premium sponsors include Analog Devices, BitRouter, Genesis Microchip, HDMI, Philips and Samsung. Standard sponsors include D2Audio, Gennum, Syntax -Brillian, Silicon Optix and Texas Instruments. Media sponsors include HDTV Magazine, Home Media Retailing, HomeToys, TWICE, Veritas et Visus, and Widescreen Review. Official newswire sponsor is Business Wire. For more information on building your company's brand through sponsorship, please contact mharrington@displaysearchhdtv.com

About DisplaySearch

DisplaySearch, an NPD Group company, has a core team of 34 employees located in North America and Asia who produce a valued suite of FPD -related market forecasts, technology assessments, surveys, studies and analyses. The company also organizes influential events worldwide. Headquartered in Austin, Texas, DisplaySearch has regional operations in Chicago, Hong Kong, Houston, Kyoto, San Diego, San Jose, Seoul, Shenzhen, Taipei and Tokyo, and the company is on the web at www.displaysearch.com.

About The NPD Group Inc.

Since 1967, The NPD Group has provided reliable and comprehensive consumer and retail information for a wide range of industries. Today more than 1,400 manufacturers and retailers rely on NPD to help them better understand their customers, product categories, distribution channels and competition in order to help guide their business. Information from The NPD Group is available for the following major vertical sectors: apparel, appliances, automotive, beauty, consumer electronics, food and beverage, foodservice, footwear, home improvement, housewares, imaging, information technology, music, software, travel, toys, video games, and wireless. For more information, visit www.npd.com.

Company Contact:
Carolyn Lowe
Phone 512 459 3126 x104 Facsimile 512 459 3127
E -mail: carolyn_lowe@displaysearch.com

Media Contact:
Patti D. Hill
BlabberMouth PR
512.218 -0401
E -mail: patti@blabbermouthpr.com

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