The Consumer Electronics Association will lead a delegation of board members, industry executives and members of the media to China to meet with top Chinese executives and attend the China International Consumer Electronics Show (SINOCES).

The Consumer Electronics Association (CEA®) recently announced that it will lead a delegation of board members, industry executives and members of the media to China to meet with top Chinese executives and attend the China International Consumer Electronics Show (SINOCES), China's largest exhibition of consumer electronics technology. Sponsored by CEA, the fifth annual SINOCES is scheduled for July 7 -10, 2006 in Qingdao, China.

"We bring this U.S. delegation to China to encourage business and trade opportunities between the U.S. and China," said Gary Shapiro, president and CEO, CEA. "In that vein, SINOCES 2006 provides an excellent forum for consumer electronics companies to expand their brand and vision into the growing Chinese market and we want our delegation participants to gain a greater understanding of what China and SINOCES can mean for their businesses."

In addition to Shapiro, other members of the CEA delegation traveling to SINOCES 2006 include: John Shalam, chairman, Audiovox Corp.; Henry Chiarelli, president and general manager, Gibson Audio; Grant Russell, president, Green Clean USA; Ilana Diamond, president, Sima Products Inc.; Michael O'Neal, president and CEO, Team Products International; Paul Sabbah, vice president, business development, TechCraft Manufacturing Inc.; Kathy Gornik, president, THIEL Audio Products and Peter Lesser, president, X -10 (USA) Inc.

CEA also is bringing some of the industry's top journalists including: Marjorie Costello, editor, CE Online News; Paul Gluckman, managing editor, Consumer Electronics Daily; Audrey Gray, senior editor, Dealerscope and E -Gear Magazine; Laura Heller, associate editor, DSN Retailing Today; Greg Tarr, executive editor, TWICE and Paul Taylor, personal technology columnist, Financial Times.

The U.S. delegation and CEA's partnership with SINOCES and the China Electronic Chamber of Commerce (CECC) are part of the association's commitment to grow the consumer technology industry and expand international business opportunities.

SINOCES 2006 is expected to be the largest show to date, drawing more than 70,000 attendees from across the globe. Covering more than 37,500 square meters of exhibit space, the show floor will feature the newest technologies from 400 exhibitors, showcasing the latest in HDTV, Bluetooth technology, digital imaging, high -end audio, home theater, mobile electronics and more.

Several SINOCES exhibitors including Epson, Haier, Hisense and Sony also will be exhibiting at the 2007 International CES. The 2007 International CES, the world's largest technology tradeshow, returns to Las Vegas, January 8 -11, 2007, for the show's 40th anniversary.

For more information on SINOCES, including registration information, please visit www.SINOCES.com.

For information on the upcoming 2007 International CES, including new exhibits, conference tracks, hotel and registration information, visit www.CESweb.org. Journalists are encouraged to arrive in Las Vegas by Saturday, January 6 to take advantage of all the 2007 International CES press events.

About CEA:

     The Consumer Electronics Association (CEA) is the preeminent trade association promoting growth in the consumer technology industry through technology policy, events, research, promotion and the fostering of business and strategic relationships. CEA represents more than 2,100 corporate members involved in the design, development, manufacturing, distribution and integration of audio, video, mobile electronics, wireless and landline communications, information technology, home networking, multimedia and accessory products, as well as related services that are sold through consumer channels. Combined, CEA's members account for more than $125 billion in annual sales. CEA's resources are available online at www.CE.org, the definitive source for information about the consumer electronics industry.

     CEA also sponsors and manages the International CES - Defining Tomorrow's Technology. All profits from CES are reinvested into industry services, including technical training and education, industry promotion, engineering standards development, market research and legislative advocacy.

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