Niveus Media & Vidikron Announce Marketing Partnership for the Custom Audio Video Channel.

Starting with CEDIA EXPO 2005, Vidikron - a division of Runco International - will provide dealer invite-only demonstrations of the award-winning Niveus Media Center paired with their own award-winning lineup of projectors and plasmas.

Santa Clara, CA, 7 September 2005 - Niveus Media, Inc., manufacturer of media entertainment devices for the high -end audio/video market, has partnered with Vidikron, maker of the most innovative and high -performance home theater products, to demonstrate the superior video fidelity of the first, and only, ISF -certified media center: the award -winning Niveus Media Center - Denali Edition. Vidikron plans extensive demonstrations to select groups of dealers throughout the three day event. Beyond the CEDIA Expo 2005, both Niveus & Vidikron plan to demonstrate their complementary products at special dealer trainings and upcoming tradeshows, including November's Electronic House Expo in Anaheim.

The Niveus Media Center - Denali Edition is capable of recording 80 hours of HDTV, and is powered by four ISF -certified television tuners. Recently completing the ISF testing process, the unit has been designed for artifact free film and sports viewing, superb color fidelity, quiet operation and other home entertainment based quality parameters.

"We are extremely pleased to begin partnering with Niveus Media," said Jim McGall, VP of Sales & Marketing for Vidikron. "The Niveus Media Center provides an excellent video source for demonstrating the full capabilities of our high definition Vidikron displays. We look forward to further educating our dealer base on the now -proven virtues of the Niveus Media Center."

"Vidikron has earned the respect of the entire custom audio video market for having some of the finest displays, projectors & video processors available on the market. I can think of no better partner to validate the superior video quality of our recently ISF -certified Denali Edition Media Center." says Tim Cutting, CEO & Founder of Niveus Media.

Niveus Media Center Availability
The Niveus Media Center - Denali Edition, Denali Limited Edition & K2 Limited Edition are available now in limited distribution via select regional high -end Audio/Video Retailers. For further details, visit the company website at:

About Niveus Media, Inc.
Founded in 2002, Niveus Media, Inc. is a Santa Clara, California OEM manufacturer, specializing in media entertainment devices for the consumer electronics market. Niveus Media is dedicated to delivering innovative, integrated consumer electronics devices for the networked home. Additional information can be found at:

Niveus Media PR Contact
International: Brian Paper
Phone: +1 (866) 258 -2929

Other product or service names mentioned herein are the trademarks of their respective owners.

Featured Product

PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

PureLink - HCE III TX/RX: 4K HDR over HDBaseT Extension System w/ Control and Bi-Directional PoE

The HCE III Tx/Rx HDBaseT™ extension system offers full HDMI 2.0 compliance supporting HDR (High Dynamic Range) and 4K@60Hz with 4:4:4 chroma sampling. Featuring PureLink's proprietary Prcis codec, a light compression technology, the HCE III can transport Ultra HD/4K, multi-channel audio, and High Dynamic Range (10 bits support) content over a single CATx cable. The HCE III provides HDMI extension up to 130 feet (40 meters) at Ultra HD/4K and up to 230 ft. (70 meters) at 1080p over category cable with embedded multi-channel audio, CEC pass-through, bi-directional RS-232 and IR control, and PoE - all with zero loss and zero noise. The HCE III Tx/Rx also supports Dolby TrueHD, Dolby Digital Plus and DTS-HD Master Audio plus LCPM (up to 192 kHz). Additionally, the low profile "slim box" enclosure design make the HCE III ideal for limited space installation environments, such as behind flat panel displays and video walls.