NuVo Introduces a New Brand to Win at Retail

Its new brand identity, BreatheAudio™, has been created to provide simple responses to the whole home audio market, as it moves ever closer to the mass- market consumer.

July 15, 2005, CINCINNATI, OH - NuVo Technologies Inc. is pleased to announce the introduction of a new product line targeted to reach the mass consumer of big box retailers. Its new brand identity, BreatheAudio™, has been created to provide simple responses to the whole home audio market, as it moves ever closer to the mass - market consumer. NuVo views this as an excellent opportunity to introduce a highly differentiated and more consumer -friendly product into the booming production housing market.


As technology costs decline, more products will become available to the mass market, BreatheAudio will lead the way in Whole Home Music Systems. NuVo's Chief Operating Officer David Rodarte says, "We believe that the upscale mass consumer is looking for products that increase their life experience in the home, and that they have a passion for music".

The product line is marketed exclusively to large -scale retailers, featuring a new format of Whole Home Audio and loudspeakers. The Whole Home Music System, Elevate, features two sources and four zones of high -fidelity audio and a unique keypad design. The product category will also be complimented by an expanding line of high - fidelity loud speakers, with the brand name Resonate. BreatheAudio is a line distinctively suited for this evolving market, and will operate completely separately from NuVo with no disruption to its current distributor/dealer base.

The BreatheAudio product line is distinctly different from NuVo Technology products, and all point of sales, product manuals, and packaging will have no reference to NuVo. "Our business model and success is based on delivering a high value to the consumer while providing a quality distribution channel," says Vice President of Sales for BreatheAudio, Tom Yerke. Mr. Yerke is a recent addition to the NuVo Team, charged with leading this initiative into the Big Box Retail channel. The BreatheAudio product line will begin shipping in late July 2005 to the most prestigious retailers in the United States and Canada.

Experience the Rhythm of Your Life

NuVo Technologies is an innovator in the engineering, manufacturing, and distribution of high -quality audio distribution systems. Offering electronics that represent the best value in class, NuVo provides superior engineering, distribution, and customer support from its offices in Cincinnati, OH, and state -of -the -art manufacturing in mainland China. NuVo prides itself on designing and distributing products that are easy to install and operate in the home.

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