San Mateo -based Mediabolic Selected by AlwaysOn as Top 100 Private Company Award Winner

Out of a field of more than 1,000 global firms, Mediabolic, has been selected by AlwaysOn as a Top 100 Private Company Award winner for 2005. This is the second year in a row that Mediabolic has won this prestigious award.

Company Chosen From a Field of More Than 1,000 Global Firms for Its Innovative Approach to Digital Entertainment

SAN MATEO, CALIF. - - JUNE 28, 2005 - - Mediabolic, a leading provider of end -to -end software solutions for connected entertainment products, today announced that it has been chosen by AlwaysOn as one of the Top 100 Private Company award winners for 2005. Mediabolic was handpicked by the AlwaysOn editorial team based on a set of five criteria - - innovation, market potential, customer adoption, media buzz, and investor value creation. This is the second year in a row that Mediabolic has won this prestigious award.

The AO 100 was selected from more than 1,000 companies, peer -nominated by leading venture capitalists, investment bankers, and industry analysts. The listing consists of private companies at all stages of development.

Mediabolic develops standards -based software technologies that enable connected entertainment devices and computers to interoperate, allowing users to browse and play back all of their personal music, photo, and video files throughout the home. The company partners with world -class CE, PC, and semiconductor companies, which can embed Mediabolic`s software in their products. Those devices communicate with PC, NAS, or DVR servers to smoothly stream and play rich content and applications over a home network - - all at the touch of a remote control.

`The AO 100 companies are shaping today`s web -driven, connected environment,` said Tony Perkins, founder and editor of AlwaysOn. `We were inundated with nominations from leading companies, many of which I hope will appear on our list next year. My congratulations to each AO 100 winner - - these are the companies which we predict will have the greatest market traction, strongest innovation, and most game -changing approaches this year.`

`Since our founding in 1999, Mediabolic has embraced a vision of connecting and extending PCs and consumer electronics devices in the digital home. Our unique software solutions are revolutionizing the way people share and enjoy media,` said Robert W. Selzler, vice president of marketing at Mediabolic. `We`re delighted that AlwaysOn has recognized us for the second straight year as a leading innovator among private firms.`

The AO 100 will be honored at the AO2005: Innovation Summit at a VIP reception at 5:00pm on July 19, 2005 at the Frances C. Arrillaga Alumni Center on the Stanford University campus in Palo Alto, California.

AlwaysOn is transforming the communication business with its online blogging network, establishing it as a leader in the Open Media revolution. Borrowing from the underground traditions of blogging and social networking, AlwaysOn (http://www.alwayson was launched in 2003. Today, AO`s annual Summit @ Stanford and OnHollywood events, print `blogozine` and online services encourage direct collaboration between global thought leaders and technology insiders. No other media brand has dared allow such openness amongst its readers and participants. ALWAYSON, LLC, is a privately held and virtually headquartered company born out of the heart of Silicon Valley.

Mediabolic, Inc. is a leading provider of end -to -end software solutions for connected entertainment products. Mediabolic`s technologies can be embedded in products like televisions, set -top boxes, and network -attached storage devices, allowing consumer electronics and PC manufacturers to extend and differentiate their products. Using a standards -based open architecture, Mediabolic`s software has enabled its customers to ship award -winning solutions across diverse platforms to the consumer market. Founded in 1999, Mediabolic is located in San Mateo, California. For more information, please visit


Mediabolic is a registered trademark and the Mediabolic logo is a trademark of Mediabolic, Inc. All other brand and product names are trademarks of their respective companies.

Mediabolic Contact:
William B. Smith, Jr.
Director of Marketing
Mediabolic, Inc.
+1 650 522 -6448

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