Integrated Systems Europe Business Conference

Peter Lloyd, Editor of AV Magazine, will facilitate the day-long programme entitled Capitalizing on Emerging Opportunities which was designed especially for senior executives and industry professionals.

Fairfax, Va. - Dec 20, 2004 Integrated Systems Europe is proud to announce the second edition of the Integrated Systems Business Conference. Rounding out the exciting ISE Exhibition, at which more than 200 companies present their electronic and audiovisual systems and solutions, the Conference will take place at the Amsterdam RAI Centre on Tuesday, January 25th from 10:00 to 17:00 with lunch included. Peter Lloyd, Editor of AV Magazine, will facilitate the day -long programme entitled Capitalizing on Emerging Opportunities which was designed especially for senior executives and industry professionals including manufacturers, distributors, pro -AV and residential systems integrators, design consultants and the trade press.

A dynamic Manufacturer`s Forum will kick off the morning, featuring a panel consisting of prominent senior executives from leading manufacturers representing the display, pro -audio, residential, pro - AV and infrastructure sectors. Speakers Ian Collis, Vice President Sony Professional Solutions Europe; Jérôme Guéras, Director, Extron Europe; Frank Van Meeuwen, CEO/ President, Crestron International; and AC Ter Meulen, General Manager, Mitsubishi Electric Europe will offer views and open up the floor for interactive discussion.

A key highlight of the conference is a luncheon keynote address by Gary Kayye, CTS, Chief Visionary, Kayye Consulting, Inc. and contributing editor to both rAVe HomeAV and ProAV industry e - newsletters. Mr. Kayye brings his unique insight to a discussion of The Future Vision of AV in Everything.

Following lunch, three insightful market intelligence presentations will feature a new study by ICIA/InfoComm contrasting European and U.S. market trends. The data, developed through an independent survey of European and U.S. dealers, systems integrators and rental and staging companies, expands on ICIA`s prior Market Forecast Survey produced bi -annually in North America. In 2004, ICIA completed its AV Market Definition and Strategy Study for North America. This is the first -ever study to define the size of the pro -AV market, placing product and service revenues at $19 billion in the U.S. and Canada. At ISE, Brian Pipe, of ITM -Visua Ltd. and a member of ISE`s Board of Directors, will present the results of the new survey. Each attendee at the afternoon event will be given the Executive Summary of the Survey.

Rounding out the Market Intelligence portion of the Business Conference will be two presentations by leading European consulting groups addressing the pro - and home AV markets. Covering the pro -AV market will be Tony Bicknell, Director of Decision Tree Consulting. Mr. Bicknell`s presentation, European Pro AV Market - Many Threats, Many Opportunities, will examine the dilemma that many ProAV dealers are grappling with: Should they embrace the value -added solutions on offer in the large corporate, university and high -end home markets, or should they fight it out on volume with the low margin IT and Web -based channels? This presentation addresses many of the threats and opportunities the pro -AV channels are facing.

Martin Schimetits, InterConnection Consulting Group, will address the topic European Home Cinema Market - A Screenshot with an Outlook of Future Trends. The home cinema market experienced dynamic growth rates of close to 200% and will amount to 4,000,000 sold units in 2004. This tremendous increase comes to a large extent from significant LCD Monitor and TV sales, which already account for more than 50% of the total market. Mr. Schimetits will offer hard facts and figures about the European home cinema market development with forecasts by quantity and turnover, as well as suggestions for success in the residential AV market with life -cycle analyses, information about consumer behaviour, buying motives and brand awareness.

The day`s activities will conclude with a unique opportunity to hear the comments of leading members of Europe`s trade press during a panel discussion. Peter Lloyd will lead this no -holds -barred discussion with Bryan Denyer, AV News; Kevan Jones, AV Specialist Magazine; Bob Snyder, The Distribution Channel; and Dan Goldstein, Installation Europe among others. The audience will also have a rare opportunity to ask questions of these leading journalists.

The Business Conference will wrap up with an evening reception hosted by the City of Amsterdam at the Amsterdam Maritime Museum.

Cost: CEDIA/ ICIA/ NSCA Members 200 Euros; Non - members 250 Euros. Includes all material, coffee breaks, lunch and evening reception

Capitalize on ISEurope`s Business Conference discounted advanced booking rate and pre -register online at:

For further information contact: Anna Webb at Litmus Communications: Tel: + 44 207 242 1460 Email: Or: ISEurope Show Organiser: Jet Key Tel: + 31 20 50 40 255 Email:

The second edition of Integrated Systems Europe will be held 26 -28 January 2005 at The RAI, in Amsterdam. ISE is jointly sponsored by the three leading electronic systems industry associations: the Custom Electronic Design and Installation Association ® (CEDIA®), the International Communications Industries Association ® (ICIA®), and the National Systems Contractors Association ® (NSCA®). All are international organizations serving a combined membership of more than 8,000 companies and individuals in over 70 countries.

CEDIA® ( a global trade association of companies specializing in planning and installing residential electronic systems.

ICIA® ( is the premier trade association for the professional audiovisual communications industry, and founder of InfoComm, the conference and trade exposition for audiovisual communications professionals.

NSCA ( is the leading trade association representing the commercial electronic systems industry.

For further information about ISE 2005 trade show, please visit the ISEurope website at:

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