AVolution Powers Sight and Sound In 2005 NextGen Home

From the kitchen to the bath, the home office and the home theater, AVolution will bring state-of-the-art audiovisual (AV) technology to the NextGen Home as a key sponsor.

Fairfax, Va., December 8, 2004 - From the kitchen to the bath, the home office and the home theater, AVolution will bring state -of -the -art audiovisual (AV) technology to the NextGen Home as a key sponsor. Popular audiovisual products including plasmas and LCD displays, audio systems, projectors, screens, control systems and security systems from leading manufacturers will be featured in the showcase home that will be displayed at five major trade shows in early 2005.

AVolution is a broad multi -year awareness campaign sponsored by the International Communications Industries Association, Inc.® (ICIA®) and its members which include manufacturers, dealers, integrators, consultants and rental and staging companies as well as presentations professionals.

"Consumers are very comfortable with technology, purchasing AV products and driving innovations," says Randal A. Lemke, Ph.D., Executive Director of ICIA. "Plasmas and flat screens like those featured in the NextGen Home are driving growth in the $19 billion AV industry that is expected to grow nearly 10 percent annually for the next five years."

Tens of thousands of consumers, builders, architects, designers and members of the media are projected to tour the NextGen Home that will be showcased at these tradeshows:

• NextGen "The Future is Here" Home: 2005 CES (Consumer Electronics Show)
January 6 -9, 2005, Las Vegas

• NextGen "Safe & Sound" Home: 2005 International Builders' Show (IBS)
Orlando January 13 -16, Orlando

• NextGen "First to the Future" Home: 2005 NAB (National Association of Broadcasters)
April 18 -21, Las Vegas

• NextGen "Design Idea" Home: 2005 National Kitchen & Bath Show
May 10 -12, Las Vegas

• NextGen "AVolution" Home: 2005 InfoComm Show and Conference
June 8 -10, Las Vegas

"ICIA's AVolution campaign is a welcome addition to the NextGen sponsorship team," said Paul Barnett, President of iShow. "The AV aspect of the NextGen project is significant, and we will be featuring the ever increasing impact of innovative AV solutions in the American home."

Today's AV Industry

According to ICIA's AV Market Definition and Strategy Study, the North American AV market is comprised of annual sales of products totaling $11.5 billion and services totaling $7.4 billion. The top five products and their share of total product sales include display systems (40 percent), AV systems (22 percent), peripheral products including furniture and lighting (14 percent), control systems (10 percent) and signal management processing (8 percent). Products driving demand in the overall AV market are displays, wireless, control systems and projectors. Revenue growth is driven primarily by display systems which are expected to grow an average of 12.1 percent annually over the next five years due to technology innovations in plasma and flat screens. The growth in display systems has led several IT companies to enter the market to offer competitive products.

About NextGen Home

The 2005 NextGen Home www.nextgenhome.com will showcase the evolution of the American home as consumers become more interested in homes that are built with the latest disaster -resistant construction methods and leverage the power of connected technologies to enhance everyday living. Two homes will be constructed to accommodate the East -West five -show NextGen schedule in 2005. The NextGen Home series is produced by iShow www.ishow.com, a Bellevue, Washington -based marketing -communications company with a long history of involvement in the residential construction and related home industries.

About ICIA

The International Communications Industries Association, Inc.® (ICIA®) is the premier trade association for the professional audiovisual communications industry. ICIA produces InfoComm International®, the world's largest professional AV exhibition and conference. InfoComm 04 attracted 23,000 attendees, including buyers and users of AV technologies. InfoComm serves its worldwide membership as the pre -eminent provider of education, training and certification programs and is the source for information services, AV news, Market Intelligence and the AVolution industry awareness campaign. For more information, visit www.infocomm.org and www.AVolution.info.

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