Runco International Raises the Bar In Custom Home Theater Video Training

The Manufacturer of the World's Finest Home Theater Products Inaugurates Runco Academy -Master Class Accreditation Program Offering CEDIA Certified Continuing Education Units (CEUs)

UNION CITY, CALIFORNIA - September 10, 2004 -Runco International, the world leader in high -end home theater video display technology is proud to announce the inauguration of Runco Academy's Master Class -Mastering the Art of Home Cinema accredited training program. After ten years of product training leadership with a mantra of excellence and innovation, Runco International expands its vision to set a new benchmark integrating technology training and sales techniques. Runco Academy's Master Class accredited training program will also provide CEDIA Certified Professionals with the opportunity to continue to develop their industry and technical knowledge base.

Exclusive to Runco dealers, the Master Class accreditation program addresses the needs of an evolving custom installation market promoting high standards in the advancement of video display technology with the utilization of Runco's innovative products. Through a variety of in -depth courses, including the exclusive Runco video -eye technique, graduates develop expertise for recognizing the elements of an outstanding home theater experience and integrating them into their own designs to deliver the ultimate in image reproduction. The first Runco Academy Master Class accreditation program is scheduled for October 15 -18 at the Runco headquarters in Union City, California. Subsequent sessions have been scheduled for November 19 -23 and December 10 -14.

"As technology expands, and we enter a world of digital connectivity and convergence in video projection, we need to provide our dealers with the highest level of support and training," said Sam Runco, CEO of Runco International. "Our dealers are the best in the world, and refining our training initiative with the introduction of the Master Class accreditation program fulfills the expectations of our dealers who rely on Runco to deliver not only superior products but also the first -class service and customer support that differentiates them in the market."

"With the introduction of the Master Class accreditation program, we are raising the bar of excellence and innovation, continuing our tradition of world -class customer service," stated Bob Hana, president of Runco International. "Installers are a huge factor in ensuring Runco's continued success in the marketplace. Graduates will always be at the forefront of our latest digital technologies, achieving ultimate system performance in their customers' homes. It is our responsibility to advance the art of home cinema by developing ground -breaking products and enriching our dealers' talent to create home theater masterpieces."

With the Academy, Runco expands the scope of its dealer support program, offering authorized installers and dealer sales staff not only world -leading video display products, but courses designed to address the specific challenges found in different types of custom jobs. Installer courses give them hands -on training with Runco's latest products in the company's state -of -the -art facility to help them achieve the best results with Runco technology. Topics include preserving digital video signal quality, picture calibration, choosing the best screen size and type, and more. Courses will place special emphasis on the ongoing shift to fully digital video systems as well as the convergence of various media sources in the home. Training for sales team members will cover effective projector set -up in showrooms, making a positive impact with demonstrations, determining the best product for each customer's home or application, and much more.

Runco will offer additional benefits to Academy attendees such as a complete tour of the Runco headquarters including its manufacturing production facilities, warehouse and engineering departments. Featured guest speakers will be scheduled to talk about a variety of topics related to custom installation techniques. Runco will also provide participants with job tools, promotional gifts, sales materials and more, and attendees have the opportunity to attend a question -and -answer session with Runco founder and chief executive officer, Sam Runco.

Runco shares CEDIA's dedication to setting the highest standards for professionals in the residential custom electronic design and installation industry. As part of CEDIA's Certified Continuing Education Unit Program, Runco Academy's Master Class accredited training program enables CEDIA Certified Professionals to continue to develop their industry and technical knowledge. From start to finish, CEDIA's Certification Program involves quality -conscious technicians and designers in an effort to promote to users that companies with CEDIA -certified employees offer uncompromising quality and expertise.

Runco's new and improved website will complement the Academy curriculum by making available new training materials, tech tips, and online tests for past attendees. Interested Runco -authorized dealers can enroll by registering online at or by calling Runco International at (510) 324 -7777.

About Runco

Founded in 1987 and currently headquartered in Union City, California, Runco International is a market leader in state -of -the -art projection systems, flat -panel plasma monitors, video processors and other components for the consumer market. Runco's innovations have won numerous awards and citations from the world press. Runco was the first company to introduce and market a line doubler with a multi -frequency projector in 1990 and also introduced the first multiple -aspect -ratio controller, the ARC -IV, to the Home Theater market. Recently, both of these features have become essential for the new digital high definition capable televisions. For more information on Runco International, visit the web at
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