Parks Associates to provide insight into broadband and multimedia solutions at TechXNY

Parks Associates` workshop and panels will feature the latest consumer data, analysis, and growth projections for broadband and multimedia services for the consumer.

July 16, 2004 Dallas, TX - Parks Associates today announced it will host a pre -show workshop and three interactive panels, offering data and analysis on digital entertainment and the networked home, at the TechXNY Conference, to be held October 5 -7, 2004, in New York.


The TechXNY Conference is a weeklong showcase for business technology players and products, held at the Jacob K. Javits Convention Center in New York City. Parks Associates' workshop and panels will feature the latest consumer data, analysis, and growth projections for broadband and multimedia services for the consumer. According to Parks Associates, media PCs will account for 40% of U.S. home computer sales in five years.

"TechXNY features the top technology players and products through a combination of educational sessions and exhibits," said John Barrett, director of research for Parks Associates. "It offers a great environment in which to discuss the evolution of the digital and multimedia markets, and we are pleased to be participating."

The pre -show workshop Access, Services, & Multimedia in the Digital Home will take place on October 4, 2004. This full -day, interactive workshop, presented by Parks Associates' analysts, will offer data and analysis on emerging technology fields, including:

- Wireless hot spots and last -mile wireless solutions
- The role of service providers in home networking, content, and the provision of value -added services
- The emergence of on -demand content services and applications (voice, music, video, and gaming)
- Growth projections for multimedia networking platforms

During TechXNY, Parks Associates will host three interactive sessions, which will feature panels with top executives from various industries in the digital value chain. These sessions are titled:

- Understanding Digital Services to the Home
- Digital Ecosystems and Content Platforms in the Home
- Broadband Solutions Inside and Outside the Home

For more information on registering for Parks Associates' sessions at TechXNY, please visit: www.techxny.com or www.parksassociates.com.

About Parks Associates: Parks Associates is a market research and consulting firm focused on all product and service segments that are "digital" or provide connectivity within the home. The company's expertise includes home networks, digital entertainment, consumer electronics, broadband and Internet services, and home systems.

Founded in 1986, Parks Associates creates research capital for companies ranging from Fortune 500 to small start -ups through market reports, multiclient studies, consumer research, workshops, and custom -tailored client solutions. Parks Associates also hosts Fall Focus and co -hosts CONNECTIONS(TM) (in partnership with the Consumer Electronics Association) each year. www.parksassociates.com

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