GE Security Pro Flagship Site Boosts Dealer Profile In Commercial Markets

New commercial end-user benefits include access to the `Security Is A Company Benefit` awareness program, featuring guidelines for creating safer, more secure workplaces.

Arden Hills, Minnesota - July 6, 2004 - GE's elite program for security dealers, GE Security Pro, has announced the redesign of its Web site,, to increase members' marketing capabilities with commercial customers. New commercial end -user benefits include access to the "Security Is A Company Benefit" awareness program, featuring guidelines for creating safer, more secure workplaces.

Site upgrades include access to business -building ideas for dealers like comprehensive GE Security Pro manuals and popular end -user surveys designed to improve security at home and work. A companion site written in Mandarin Chinese for dealers and end -users in Asia demonstrates the program's commitment to commercial growth globally.

"Where innovation is concerned, we have the resources and creative power to maintain our advantage over smaller and more rigid dealer programs," said Michael Benedict, Director of GE Security Pro. "In our current growth strategy, we intend to rely on our understanding of dealer needs -in commercial and residential markets."

New site features include:
* Expanded resources to tap commercial markets, like the Web site;
* New GE product promotions appealing to customers in North America, China, and the Asia Pacific region;
* Easier dealer locator for expanded lead generation;
* Exhaustive dealer support;
- Business planning;
- Business development tools;
- Marketing tools: literature, campaigns, artwork, co -op dollars;
- Sales training;
- GE Pro branded products;
* New email newsletter lead generation tool that maintains consumer awareness of Pro expertise; and
* Improved navigation designed to engage visitors, extend visits, and improve lead/close ratios.

The Web update and expansion corresponds with record -breaking increases in the number of GE Security Pro dealers, spurred by a surge in interest from China. "We've seen tremendous growth in our program and intend to respond to dealer support of GE Security Pro with increasing depth and breadth of support of our Pro dealers," Benedict said.

The GE Security Pro Web network program, launched in 2000, is the first site to offer distributed Web content to a security dealer program, making professional Web design and content available to GE Security Pro members at a fraction of the typical cost.

About GE Security Pro
GE Security Pros are part of a worldwide network of security companies dedicated to the highest professional standards of security system design, installation, and monitoring. They are experts in wireless and hardwire security system design and have won more Innovation Awards than any other security dealers combined. Products include the GE Security Pro line of systems for homes and businesses, including security, fire, access control, and CCTV. Visit for more information about authorized GE Security Pro dealers around the world, and for free tips on securing home, family, and business.

About GE Infrastructure, Security
The Security business of GE Infrastructure is a wholly owned subsidiary of the General Electric Company (NYSE: GE) focused on communication and information technologies for security, safety and lifestyle enhancements. The company has operations in more than 30 countries and is represented by some of the best -known brand names for intrusion and fire detection, access and building control, video surveillance, explosive and drug detection, key management, and structured wiring. For more information about GE's security business and our product offerings, please visit

For more information on this release, contact:
Michael Benedict
Director, GE Security Pro
651 -773 -4655

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