Runco Improves Home Theater Picture Over Longest Cable Distances Yet

The Exclusive LiveLink™ DVI Cabling System Sends High Definition Digital Images Farther Than Ever - -Up to 75 Feet - -With No Loss in Picture Quality

UNION CITY, CALIFORNIA - July 2, 2004 - Runco International, the world leader in high -end home theater video display technology, unveiled the LiveLink™ DVI Cabling System, another Runco first that will revolutionize how Home Theaters are built and enjoyed. The Runco LiveLink™ Cable is the first and only DVI connecting cable that effectively supports long distance signal transmissions, preserving the quality of digital high definition video signal at cable runs up to 75 feet. This exclusive Runco -engineered innovation also finally allows custom installers to use standard sized wall and floor conduits in sending DVI signals from processors to remote video displays. Runco's LiveLink DVI Cabling System is available now in lengths of 25, 35, 50 and 75 feet.


"At Runco, our goal is to create solutions to the most difficult challenges, providing for a home theater experience that's second -to -none," said Bob Hana, president of Runco International. "Although Runco isn't in the signal cable design business, after hearing a number of our dealers express the need for a product with LiveLink's capabilities, we stepped up to the challenge. Our engineering team incorporated dealer feedback into the design of this new cabling system, and now every installer has more freedom than ever to build a home theater that meets the homeowner's expectations within their specific architectural limitations."

Typically, DVI cables are reliable for transmitting high definition video signals (720p, 1080i) for only a few meters, although images are even then subject to distortion when cables are bent.

LiveLink's function begins with a DVI -to -HDMI conversion cable that starts signal transmission at the processor or A/V rack. Installers can easily run the small HDMI interface plug through standard wiring conduits, bypassing challenging installation environments, and ultimately lead the digital signal to the display device. Here, the HDMI interface connects to the LiveLink SmartBox™, which has an attached foot -long DVI pigtail cord to ultimately deliver the digital signal to the display's DVI port. The SmartBox contains the proprietary Runco -engineered circuitry behind LiveLink's exclusive signal preservation abilities. Power for the SmartBox is supplied by the DVI source, but a provision has been made for external powering if desired.

Runco LiveLink™ DVI Cabling System Features

• HDCP -compliant
• DVI 1.0 -compliant
• Supports 720p and 1080i resolutions
• Supports data rates from 25Mb/s to 1.65Gb/s
• Superior noise immunity
• Available in lengths of 25, 35, 50 and 75 feet
• Meets CL -3 code requirements

About Runco
Founded in 1987 and currently headquartered in Union City, California, Runco International is a market leader in state -of -the -art projection systems, flat -panel plasma monitors, video processors and other components for the consumer market. Runco's innovations have won numerous awards and citations from the world press. Runco was the first company to introduce and market a line doubler with a multi -frequency projector in 1990 and also introduced the first multiple -aspect -ratio controller, the ARC -IV, to the Home Theater market. Recently, both of these features have become essential for the new digital high definition capable televisions. For more information on Runco International, visit www.runco.com.

Digital Images are available on request. Contact Marketing Matters at 954 -925 -1511 or veronica@marketingmatters.net.

* LiveLink™ and SmartBox™ are registered trademarks of Runco International.

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