ICIA Receives Educational Program, Design Awards

ASAE and Association Trends Magazine Honor ICIA for Its Efforts to Advance the AV Industry

FAIRFAX, VA, March 3, 2004 - The International Communications Industries Association, Inc.® (ICIA®), the premier trade association for the professional audiovisual (AV) communications industry, was recently recognized by two prestigious association organizations for its efforts to advance the AV industry through workforce development, education and marketing. In recent weeks, ICIA has received four separate honors for its efforts from the American Society of Association Executives (ASAE) and Association Trends magazine.

ASAE named ICIA to the 2004 Associations Advance America Honor Roll for its career initiatives and specifically, SKillsUSA. Each year ICIA organizes teams of high school and community college students who compete in the SkillsUSA Audiovisual Technology Official Demonstration Contest which promotes the basic skills and knowledge required to function successfully in systems integration in the AV industry.

Now in its 14th year, ASAE's Associations Advance America Awards recognize associations and industry partners that advance American society with innovative programs in education, skills training, standard setting, business and social innovation, knowledge creation, citizenship and community service.

Association Trends magazine awarded top honors to ICIA in three categories of its 2003 All Media Contest.

ICIA was recognized as a gold winner for designing the online course, Essentials of the AV Industry. Essentials has become the foundation of training for the AV communications industry. More than 6,000 students have been enrolled in the course since it debuted in 1997. In May 2003, ICIA released a greatly enhanced revision of Essentials, spurring increased interest. Since then, close to 1700 people have enrolled.

Judges tested the online course by enrolling in the program and conducting an in -depth evaluation of the ease of use, navigation, educational content and presentation. ICIA's Professional Education and Training Committee (PETC) was instrumental in helping to revise the course by establishing an Essentials course curriculum committee*** consisting of over 35 industry experts who provided suggestions, content and review.

The course was designed for easy navigation, and students may take lessons in sequence, or out of sequence. The revised version also includes a search capability. As one student said, the best aspect of this course was "the ability to move back and forth through the material and study at my own pace."

ICIA also received gold honors for its design of two informational brochures: the InfoComm Academy brochure; and the InfoComm 03 Teaser brochure. The InfoComm Academy brochure is a 7 -inch by 10 -inch four -color folder with inserts that promote the education and training programs of the association. The unique size, design and color treatment make it a stand -out at trade shows and in membership packages. The brochure promotes the many online and classroom programs ICIA offers to help AV professionals achieve and maintain certification.

As the producer of InfoComm International®, a major trade show and conference that attracts a global audience of AV professionals, ICIA was awarded a gold distinction for its InfoComm 03 teaser brochure. The four -color, glossy, 16 -page self -mailer was filled with need -to -know information about the Show. It helped InfoComm achieve strong attendance in 2003, when tradeshow attendance as a whole suffered through economic difficulties. Clever artwork of masterpieces modified to include AV technology were sprinkled throughout the brochure and carried through the Show marketing campaign and on -site at the Show: paintings such as Whistler's Mother in a web -conference, Mona Lisa as a stage director with cue sheet and headset, and nine others. The whimsical re -mastered pieces, tongue fully in cheek, show the influence of modern presentation technologies in a variety of settings.

"We represent an industry that touches so many people," said Randal A. Lemke, Ph.D., Executive Director of ICIA. "AV experts make the technology work behind every successful professional communication or presentation. We're focused on promoting their skills and talents to enhance meetings, events and seminars for businesses, universities, hospitals, museums and many others. Awards like these help us advance our mission to increase awareness of the AV industry."

About ASAE
The American Society of Association Executives, Washington, DC, is an individual membership organization made up of nearly 25,000 association executives and industry partners. ASAE's members lead trade associations, individual membership societies, and philanthropic organizations across the United States and in 50 countries around the globe.

About Association Trends
Association Trends is read every week by association executives, chamber of commerce managers, meeting planners, nonprofit legal and accounting experts, convention and visitors, bureau directors and industry suppliers of all types. Readership has grown to well over 25,000 readers throughout the United States today.

About ICIA
The International Communications Industries Association, Inc.® (ICIA®) is the premier trade association for the professional audiovisual communications industry. ICIA is the founder of InfoComm, the international conference and trade exposition for audiovisual communications professionals who come to learn about the latest technologies and available services as well as new and alternative applications. ICIA also co -founded with CEDIA and NSCA the Integrated Systems Events in Europe, China and Singapore. ICIA serves its worldwide membership as the pre -eminent provider of AV education, training and certification. More information is available at www.infocomm.org.

***Members of the Essentials Review Committee
(An * indicates the person is also a PETC member.)

Chris Bingham, CTS,* Kayye Consulting, Inc.
Rod Brown, CTS,* Integrated Media Systems
John Paul Brozyna, CTS,* AVHQ Show Solutions - West
Jim Clements,* Extron Electronics, Inc
Michael Cukrow, Middle Atlantic Products, Inc.
Bill Davis,* Image Media Group
Eric Demarest,* Demarest Consulting Group
Chris Gillespie, CTS -R, Extron Electronics, Inc
Michael Hassett, CTS, The Technical Direction Co. of Australia
Richard Hills, CTS, MCSi Europe Ltd
Randolph Jackson, PhD,* University of Washington
Max Kopsho, MCSE, CTS,* Christie Digital Systems USA, Inc.
William J. Lawrence, Jr.,* CTS -D, MCSi -Greater Ohio Valley
Ian Laird, Brisbane Convention & Exhibition Centre
Jeff Loether, CTS, Electro -Media Design, Inc.
Mario Maltese, CTS -D, CTS -I,* Audio Visual Resources, Inc.
Daniel McKenzie, Maverick Presentation Products Ltd.
Gordon Moore, CTS,* Lectrosonics, Inc.
Saria Ofogba, Saria Ofogba
Dawna D. Payne, Data Projections, Inc.
John Pfleiderer, MA, CTS -D,* Cornell University
Joel Rollins, CTS -R,* Everett Hall Associates, Inc.
David Silberstein, CTS,* Crestron Electronics, Inc.
Andrew Smith, Staging Connections
Greg Suchomel, CTS -D,* ClearOne Communications
Tom Treichel,* HB Communications, Inc.
Randy S. Tritz, CTS -D,* Shen Milsom & Wilke, Inc.
Lisa Vielbig, Clarity Visual Systems, Inc.
Mark Walborn,* ViewCommunications
Stuart Wardle, Eastwood Marketing Ltd.

Additionally, these industry experts provided advice, ideas and support to the project:

Kevin Barlow, Sharp Electronics
Tim Broderick, VTV Learning Corporation
Gary Kayye, CTS, Kayye Consulting, Inc.
Peter Putman, CTS,* Roam Consulting, Inc.
Chris Soltesz, Sony Electronics Inc.

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