Fall Focus to examine On -Demand Digital Entertainment

Parks Associates today announced that its upcoming executive seminar Fall Focus, to be held November 10-12, 2004, at the Loews Coronado Bay Resort in San Diego, CA, will address the theme On-Demand Digital Entertainment.

For Immediate Release

Contact: Elizabeth Parks
Parks Associates
972 -490 -1113
Email: sales@parksassociates.com


Fall Focus to examine On -Demand Digital Entertainment

Dallas, TX June 24, 2004 - Parks Associates today announced that its upcoming executive seminar Fall Focus, to be held Nov 10 -12, 2004, at the Loews Coronado Bay Resort in San Diego, CA, will address the theme On -Demand Digital Entertainment. The event, hosted by industry experts Parks Associates, will examine the current conditions and future vision for the markets involving digital entertainment content in the networked home.

"The digital home is poised for a mass -market push based largely on the strength of these on -demand technologies and services," said Tricia Parks, president of Parks Associates. "Our Fall Focus seminar will provide an examination of the markets and successful business model options, views about these services from today's online consumers, and the opportunity to network with key market players."

The markets to be discussed involve content such as music, gaming, and movie content, all of which will see strong growth in the next few years, according to Parks Associates. The firm forecasts that by the end of 2007, there will be eight million subscribers to on -demand music services, generating over $900 million annually, while the number of broadband games -on -demand households will exceed two million.

"Parks Associates has been studying digital entertainment for several years, balancing practicality with the genuine excitement these solutions generate, and this measured approach is represented in the three Fall Focus themes - Vision, Reality, and Solutions," said Kurt Scherf, vice president and principal analyst for Parks Associates. "These markets have reached a key point in their maturation, and Fall Focus will serve as an excellent event to assess their current state and determine the necessary steps to foster continuing success."

About Fall Focus
Fall Focus seminars are targeted events providing a full analysis and evaluation of the "focus" topic. These seminars typically host 175 -225 people, and the agenda features industry leaders from the relevant domains in an interactive environment, moderated by Parks Associates' analysts.

Parks Associates is currently accepting speaking proposals for the event. The deadline for submission is August 1, 2004. Go to http://www.fallfocus.com to submit. Parks Associates is also offering special pricing for early sponsorship until July 15, 2004. For information about sponsoring, contact Candi Richardson at candi@parksassociates.com.

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