ICIA Unveils New Product Treasure Hunt at InfoComm 04

Two Giveaways Offer Tradeshow Guests Chances to Win Popular New Boardroom and Classroom Presentation Products

FAIRFAX, VA, May 12, 2004 - The International Communications Industries Association, Inc.® (ICIA®) has added two unprecedented prize giveaways to its comprehensive program of exhibits, technology pavilions, education courses, field trips and other activities at the InfoComm Conference and Exhibition to be held at the Georgia World Congress Center in Atlanta, June 5 -11, 2004.

Attendees at InfoComm, the premier business -to -business conference and exhibition for the audiovisual (AV) communications and systems integration industry, will be given the chance to win for themselves and the companies they represent a share of new pro -AV products valued at more than $100,000.

The prizes will be awarded through daily and end -of -show drawings to the winners of two contests -The Ultimate Boardroom and the Ultimate Classroom Giveaway ("UBCG"), both of which run from June 9 -11.

"We're very excited about these new events," said ICIA Executive Director Randal A. Lemke, Ph.D. "We think people will have a lot of fun going around to see new products and knowing they have a chance to win something terrific. At the same time, we're both rewarding and educating attendees by encouraging them to visit the Show's booths and special events."

The Ultimate Boardroom/Classroom Giveaway is a major prize -drawing conducted on the last afternoon of the show, June 11. One grand prize winner will receive a collection of boardroom products valued at approximately $50,000, another grand prize winner will receive a host of interactive classroom products also valued at about $50,000, and one lucky commercial attendee will win a Home Theater system valued at about $10,000 - all featuring components from major manufacturers.

The New Product Treasure Hunt is an at -your -own -pace daily action game. All registered attendees will receive an Ultimate Giveaway "Treasure Map" Entry Card, featuring booths of sponsors who are offering new product prizes in the Giveaway. Contestants need only have their entry cards stamped by all participating exhibitors to become eligible to win products. Winners will be selected daily at afternoon drawings on each of the three days the exhibit floor is open, June 9 -11. Drawings will be held on the hour from noon to 4 p.m. on June 9 and 10, and noon to 2 p.m. on June 11.

Prize drawings will be held at Booth 5241 in the rear of the Exhibit Hall, where full -scale working versions of Boardroom, Classroom and Home Theater systems will be displayed, accompanied by periodic educational demonstrations of the featured systems design and technology applications, presented by the UBCG systems designers, systems integrator and contributing manufacturers.

Dozens of companies generously donated equipment as Platinum, Gold, Silver, and Contributing Sponsors for the Ultimate Boardroom/Classroom Giveaway and the New Product Treasure Hunt. Many companies also contributed components for display purposes in the Boardroom and Classroom Systems, while others contributed their exceptional expertise in designing and installing the system demonstrations.

MediaPointe/Advanced Media Design is the Platinum Sponsor for the Boardroom's control system, and Crestron Electronics is the Gold Sponsor for the Classroom's control system and lighting controls.

Gold -level sponsors that donated components for the Boardroom Giveaway include AutoPatch for contributing a matrix switcher, iMatte for a projection masking projector, Interlink Electronics for a presentation remote control, NEC Solutions for a plasma monitor, Polycom for cameras and an iPower codec, Polyvision for an interactive whiteboard, Stealth Acoustics for wall -mounted speakers, Stewart Filmscreen for a 100 -inch trap -door projection screen, Telex Communications for ceiling, table and wireless microphones, and VCON for a ViGO personal videoconferencing appliance.

Gold -level sponsors that donated components for the Classroom Giveaway include BARCO for an iQ Series LCD projector; Interlink Electronics for a wireless keyboard, mouse and remote control; Kramer Electronics for presentation switchers and scalers; Shure for ceiling, table and wireless microphones; Smart Technologies for an interactive whiteboard and pen display, and concept mapping software; Sonic Foundry for Mediasite Live streaming media equipment; Stealth Acoustics for wall -mounted speakers; and TANDBERG for a videoconferencing system that includes a presenter module, an audio/video cart, microphones, and a rear monitor cart and camera.

At this writing, New Product Treasure Hunt "door prize" giveaways include high -performance earphones from Shure, a student workstation and chair from Spectrum Industries, flat -panel speakers from Stealth Acoustics, and loudspeakers and desk -top microphones from Telex, in addition to a dozen personal consumer electronics products provided by ICIA.

Several specialist and design firms contributed their invaluable expertise in installing and fine -tuning the product demonstration exhibits. Frederick Ampel of Technology Visions is overall Project Manager, Steve Thorburn of Thorburn Associates is the Design Consultant for the Boardroom System, Steve Olszewski of Dimensional Communications is the Design Consultant for the Classroom System, Peter Blackmore of Roberts Weaver Pty. Ltd. is the Design Consultant for the Audio Systems in both rooms, and Ed Linder and Ken Burgoyne of SPL are the Systems Integration supervisors.

Only technology buyers and end -users who are registered InfoComm attendees will be eligible to win the Boardroom and Classroom grand prizes. Consultants, dealers, independent representatives, installers, manufacturers and rental and staging attendees, producers, systems integrators and VARs will be eligible to win the Home Theater grand prize. All attendees are eligible to win the New Product Treasure Hunt door prizes. The Boardroom, Classroom and Home Theater grand prizes include featured components only and do not include shipping or installation.

Further information and complete contest and eligibility rules are available on the InfoComm 04 website.

About ICIA
The International Communications Industries Association, Inc.® (ICIA®) is the premier trade association for the professional audiovisual communications industry. ICIA is the founder of InfoComm, the conference and trade exposition for audiovisual communications professionals who come to learn about the latest technologies and available services as well as new and alternative applications. ICIA serves its worldwide membership as the pre -eminent provider of education, training and certification.

CONTACT: Taly Walsh, ICIA/InfoComm: twalsh@infocomm.org; 800/659 -7469; 703/273 -7200; www.infocomm.org

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