Texas Instruments Announces DLP™ Technology Enhancements for Large Screen Digital TVs

New offerings enable CE manufacturers to offer wider range of DLP™ TVs with increased differentiation

Las Vegas, NV, Jan. 8, 2004: Texas Instruments (TI) (NYSE: TXN) today at International CES 2004 announced exciting new DLP™ technology enhancements that enable its TV manufacturer customers to offer a wider product range of DLP TVs, offering consumers sharper, seamless pictures, increased contrast and richer blacks. Customers who utilize TI's award -winning DLP imaging technology are now able to offer consumers a wider range of DLP TVs with increased differentiation.

Large screen TVs featuring these new innovations will be demonstrated at the TI DLP booth at CES:

 DynamicBlack™: Dynamically optimizes picture quality, providing deeper black levels with incredible detail in dark scenes and a contrast ratio of 5000:1.
 DarkChip2™: The next generation of DLP's widely acclaimed DarkChip™ technology, it offers dramatically increased contrast ratio to provide increased depth and picture sharpness and true blacks and whites
 SmoothPicture™: Combined with our cutting -edge third generation of 720p and 1080p chips, it offers the ultimate in picture quality, providing a smooth, seamless image
 HD2+: the latest enhancement to HD2 product line, it offers DarkChip2™ which enhances contrast for rich and detailed dark scenes
 HD3: the next generation DLP chip, offers improved contrast and features DarkChip2™ and SmoothPicture™ technologies
 xHD3: the first in the x -series of products, it offers 1080p resolution and the finest in picture quality with DarkChip2™ and SmoothPicture™ technologies

"We are proud to show a broad range of innovative new products from our customers utilizing the latest DLP technologies," said Dale Zimmerman, Business Manager, TI DLP Home Entertainment. "Texas Instruments remains committed to developing the HDTV market. Our latest innovations enable our customers to extend their lead by providing a clear vibrant picture in thin elegant cabinets."

A wide range of products utilizing DLP technology can be seen at the Texas Instruments booth (# 9004 LVCC CEN) on the CES show floor.

About Texas Instruments DLP Products
TI DLP Products division supplies subsystems to virtually all the world's top projection and display manufacturers, who then design, manufacture and market products based on DLP technology. Since early 1996, more than 2.5 million DLP subsystems have been shipped. DLP technology delivers clear, bright, and sharp pictures in a broad range of projection applications including large screen digital TVs, and projectors for business, home, pro venue and digital cinema (DLP Cinema™). For more information, please visit www.dlp.com

Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers' real world signal processing requirements. In addition to Semiconductor, the company's businesses include Sensors & Controls, and Educational & Productivity Solutions. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

Texas Instruments is traded on the New York Stock Exchange under the symbol TXN.

Digital Light Processing, DLP and DLP Cinema are trademarks of Texas Instruments. All other products and names may or may not be trademarks or registered trademarks of their respective companies.

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