Sorenson Media® Selects TI Digital Media Processor for Low -Cost, High -Quality Videophone Solution

Combination of TI's Leading DSP Technology with Sorenson Media's Ready-to-Market Reference Design Solution, Enables OEMs to Provide Next Generation Internet Videophones to the Mass Market

DALLAS and SALT LAKE CITY (January 14, 2004) - Continuing to bring new forms of digital video solutions to the consumer electronics market, Sorenson Media® and Texas Instruments Incorporated (TI) (NYSE: TXN) today announced the availability of the Sorenson VP -200™, a broadband OEM videophone solution for the mass market, which leverages TI's digital media processor.

The Sorenson VP -200 builds on the success of the first generation videophone, the Sorenson VP -100™ - the world's first consumer -based broadband videophone appliance. With a broadband Internet connection, television, a remote control and the Sorenson VP -200 videophone device, consumers are able to make and receive video calls. Videophones based on the Sorenson VP -200 provide much of the same level of quality and features as videophones installed at large corporations at one -tenth their cost.

To help OEM partners reduce their time to market, Sorenson Media provides complete integrated system software, from the operating system to the standards -compliant conferencing stacks, as well as reference designs suitable for development of a variety of end -user product configurations. Sorenson Media also offers flexible licensing models and a software API that allow customization of the final product. In addition, the flexibility of the TI platform enables Sorenson Media to extend additional services to its partners.

"Our next generation videophone solution needed a highly -integrated digital media processor that would give us high performance to meet our market requirements at a low enough cost for the consumer market," said Matt Cupal, senior vice president of business development and strategy at Sorenson Media. "TI's digital media processor offered this unique combination of processing power and cost -effectiveness for today's needs, and offered an impressive roadmap for future development."
The digital media processor from TI offers the industry's highest performance solution for portable and plug -in multimedia devices, enabling companies such as Sorenson Media to design at a lower overall system cost. The computational power and programmability provided by the processor enables the highest image quality, maximum functionality, and the flexibility to address evolving multimedia standards.

"Sorenson Media's strength in combining innovative codecs with a full software system and back -end services makes it easy for OEMs to reduce design time and system costs to bring products to market rapidly," said Charlie Gonsalves, business development manager, Streaming Media Group at TI. "We are pleased to work with Sorenson Media to provide this comprehensive solution for mass -market videoconferencing."

For more information on the Sorenson VP -200, which will be available for evaluation in 2Q04 and commercial ready in 3Q04, call Sorenson Media's business development group at 801.287.9400.

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About Sorenson Media
Sorenson Media ( and is the recognized technology leader in video services, video compression, and video communication to improve the quality of communication over the Internet. The company's products and services include the industry's highest -quality video relay service, award -winning video compression solutions, and the market -leading broadband Internet videophone technology.

About Texas Instruments, Inc.
Texas Instruments Incorporated provides innovative DSP and analog technologies to meet our customers' real world signal processing requirements. In addition to Semiconductor, the company's businesses include Sensors & Controls, and Educational & Productivity Solutions. TI is headquartered in Dallas, Texas, and has manufacturing, design or sales operations in more than 25 countries.

All trademarks and registered trademarks are the property of their respective owners.

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