ADS Tech HDTV UpConverter Maximizes Consumer Investment in HDTV Televisions

ADS Tech's HDTV UpConverter is ideal for people with an HDTV-capable television but are limited to the standard content still used by most stations.

ADS Technologies

12627 Hidden Creek Way
Cerritos, CA 90703
CES Booth #19056

Contact: Andy Marken Marken Communications, Inc. 408 -986 -0100

ADS Tech HDTV UpConverter Maximizes Consumer Investment in HDTV Televisions

Delivers HDTV, Progressive -scan Content from Any Video Source

LAS VEGAS, NV (January 8, 2004) - ADS Tech (, a leader in consumer video solutions, announced today its enhanced, low -cost HDTV UpConverter. With the HDTV UpConverter, home -theater aficionados can take full advantage of their high -definition, progressive scan televisions and enjoy brilliantly sharp, life -like video content from most video sources. The new HDTV UpConverter converts standard interlaced video (480i or 480p) and standard definition television signals into HDTV, progressive -scan resolutions of 480p, 720p or 1080i to provide users with cinema -quality video for an exhilarating home -theater experience.

ADS Tech's HDTV UpConverter is ideal for those who have invested in the cost of an HDTV -capable television but are limited to the standard broadcast -quality content still used by most stations and cable companies. In addition, with this device, users can experience high -definition video from legacy, interlaced video equipment - VCRs, cable TV boxes, DVD players, satellite receivers and video game devices.

Millions of consumers have already purchased television sets that are HDTV "ready." The problem is, most of these sets do not include an HDTV tuner, so the television does not receive any HDTV resolution content and looks little better than standard televisions that are a fraction of the price. In addition, most households have multiple video sources - VCRs, cable TV boxes, DVD players, satellite receivers and video game devices - that only deliver standard definition interlaced video (480i) signal (even if the signal is sent to an expensive HDTV -capable TV). The result is, the consumer never gets to enjoy the full potential of their HDTV investment because there is no High -Definition video content to watch.

The HDTV UpConverter solves these issues with unique CinemaView Technology ™ developed by ADS Tech. By utilizing pixel -by -pixel motion adaptive de -interlacing without introducing motion artifacts, CinemaView Technology turns a standard definition interlaced video signal into pure 1280 x 720 progressive scan or 1920 x 1080 interlaced HDTV resolution video with superior image scaling. CinemaView Technology also utilizes inverse 2:2/3:2 film processing to provide "cinema -like" progressive scan images from film -originated content like DVD movies and many TV shows.

Enhanced Home Theatre Experience
The HDTV UpConverter was designed to allow consumers to attain the most enjoyment from their home theatre experience while gaining the most benefit from their HDTV investment. HDTV UpConverter will automatically up -convert standard definition video signals into non -Interlaced HDTV quality while providing users the flexibility to control display properties for a perfect viewing experience.

Key Features
 Audio/Video Switcher
With HDTV UpConverter, users can connect up to nine video devices plus a cable TV signal and easily switch from one video source to the next with a remote control. HDTV UpConverter also handles the user's audio connections so audio and video is switched together.
 High -quality Video Conversion
HDTV UpConverter features the same professional -level components found in commercial video scalers such as:
- Adaptive 4 -line comb filter
- 9 -bit A to D converters 2x over sampled
- Spatial, temporal and "3D" noise reduction filters
- Auto detection of film mode
- Pixel by Pixel Motion adaptive de -interlacing
- Inverse 3:2/2:2 pull down de -interlacing
- 10 -bit digital to analog progressive or interlaced output
 Flexible PIP Configuration
PIP windows are divided between RCA, S -VHS and TV tuner as the main window and the three component video inputs as the Secondary window, with instantaneous switching between Main and Secondary. HDTV UpConverter offers several PIP display modes window tiles in1 + 3, 1 + 4, 1 + 12 and 0 + 16 modes with up to 16 windows displayed. In addition you can select POP (Picture over Picture), Twin Picture/Double Wide support or PIP Blending.

Pricing and Availability
HDTV UpConverter will be available through ADS Tech's network of online and retail channels worldwide in first quarter 2004 for an ESP of $599.

ADS Tech
ADS Tech is a world leader in Universal Serial Bus and IEEE -1394/FireWire solutions. Since 1992, the company has introduced high -quality multimedia, networking and presentation products at consumer -friendly prices. The company's award -winning USB product line includes eleven complementary peripherals and its USB Port for Desktops is the world's best -selling USB PCI host card. PYRO 1394DV, the first consumer -priced digital video editing solution on
the PC market, has been widely adopted by owners of digital video camcorders for its ease -of -use for first time DV editors, its functionality and its low cost.

ADS Tech products are distributed by Ingram Micro in the United States, Canada and Europe. ADS Tech products are available in nearly 3,000 consumer electronic and computer retail stores - - including CompUSA, Circuit City, Micro Center, Fry's Electronics, Electronics Boutique, Data Vision, IBM Home Computing, Radio Shack stores and hundreds of others - - and through OEM private -label customers around the world who market ADS products under their own brand name. For more information, please visit our Web site at or contact phone: 800.888.5244.

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ADS Tech HDTV UpConverter Specifications
 Front Panel
- Power On/Off
- Vacuum Florescent display showing input, display resolution, TV channel
- TV Tuning buttons
- Menu and resolution select buttons
 Inputs
- 3 - RCA Video jacks
- 3 - S -VHS jacks
- 3 - Component video (YPbPr) jacks (480i/480p),
- 1 - 125 channel cable ready tuner
- 9 - R+L RCA Audio jacks
 Outputs
- 1 - HDTV Component jack
- 1 - R + L RCA jack
 Video Input
- Standard Definition 480 interlaced or progressive scan (480i/480p)
 Video Output
- HDTV 720p or 1080i
 Power
- Internal Switching Power Supply
- Input: 110 -120 VAC
 Requirements
- HDTV -Ready TV with HD Component Video Inputs (YPbPr)
- Analog Video source w/RCA, S -VHS or Component Video output or analog TV signal

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