Conference proves 'connected home' and convergence ready for mainstream

This successful first event provided insight into a variety of sectors and businesses involved in the industry and the products and services being developed by some of the leading organisations.

The first Connected Home conference, brought to you by HSA Conferences and Junction, bought together key industries and individuals, critical in the development of home automation and local connectivity.

This successful first event provided insight into a variety of sectors and businesses involved in the industry and the products and services being developed by some of the leading organisations. It also identified, for those just entering the market, exactly what is meant by the Connected Home.

The event created excellent networking opportunities and provided the right environment to meet and establish prospective partnerships, vital in driving the market forward.

The Connected Home event featured industry experts from around the world who provided insights into the future of home networks and connectivity. There was an exceptional speaker line up and the feedback from the audience, speakers, sponsors and supporters was extremely positive.

Speakers included representatives from BT, Intel, Cisco, Whirlpool, Echelon, IBM, Sony Computer Entertainment Europe, BSkyB, Motorola, IBM, Opus Technologies, BBC, Motorola, CEDIA, Imperial College London, Amino Communications, OSGi Alliance, LG Electronics UK Ltd., Parks Associates, Homeportal, Addleshaw Goddard, Fraunhofer Institute, Global Quality UK and ProSyst Software AG.

Day One focused on "Launching the Connected Home," with an exploration of current and future industry trends . The second day was aimed at "Connected Home Services" and the various technologies and applications available to consumers.

According to Michael Harrison, Chairman of the conference, "The main focus of the conference was to foster partnerships within the industry. Through this event, we wanted to help all involved parties gain visibility and generate additional exposure within the larger marketplace. Furthermore, we wanted to showcase the exciting array of connected home -related services and technologies currently available to consumers. The Connected Home is ALREADY here - it is just a question of moving forward and integrating the products and services in the right way to create a connected environment."

Jay Lim, Managing Director, LG Electronics UK Ltd., a sponsor of the event summarised, "The Connected Home Conference 2003 provided a perfect forum for us to communicate our technologies to members of this growing market. The co -sponsorship was an opportunity for LG to maintain its strong presence in the home networking arena."

Ian Johnson, Director of Junction, commented, "We have seen much networking activity over the last couple of days and much evidence of a desire for partnership creation within the home networking and automation markets. It's previously been an industry waiting to emerge into the mainstream, and now it seems many of the leading players are starting to introduce new services and a variety of devices into the marketplace. Our role is really to bring these different players and different industries together, and help this market move forward."

The Connected Home was sponsored by Intel, LG Electronics, IBM, Motorola with the full support of the OSGi Alliance, CABA, UPnP, Konnex Association, TAHI, (The Application Home Initiative), The Internet Home Alliance, EIBG, DAA, Lonmark and CEA. Partners included OPUS Technologies, PDD and West


The Connected Home 2003 attracted the following company representatives:

ARM, Atmel Germany, Audio Visual Interiors Ltd, BBC - UK, Belgacom, Broadband Bananas, Broadband TV News, BSKYB - UK, BT, BT Retail, Busch -Jaeger Elektro, Caande Ltd, Carlton TV, Chamaeleo Ltd, Cirrus Logic, Inc., Cisco Systems, ConvergeX, D2Audio Corporation, Decipher - UK, Dixons, DKT Limited, Domotica Platform Netherlands, Dubai Internet City, Dyson Ltd., Echelon, ECS Metering & Data Services, Electricité de France, Emness, eNeo Laboratories, Euromedia, FEELingK, Foodware Ltd., Fraunhofer Institute - Germany, Gaz de France - DEG, Green W Ltd., HiddenWires, Imperial College London, Independent Television Commission, Intamac Systems Ltd., Intertek Research & Testing Centre, JG Automation Ltd., Kent County Council, Logica CMG, MDF Editions, Micro Wise, MIDEXPO, Motorola Broadband, Nextwave Interface, Nokia Mobile Phones, Novar, NV Niko, Orange S.A., Oxford Semiconductors Ltd., Panasonic, Parks Associates, PDD, Philips Digital Systems Laboratories, Samsung Electronics Research Institute, Schneider Electric, Siemens AG, SK Telecom, SMC, Sony Netherlands, Strategy Analytics Ltd., Swisscom AG, Swisscom Fixnet Ltd., T3 Magazine Russian Edition, Talpa Capital, TDC Solutions, Telecom Italia S.P.A., Tridium Europe, Tunstall Group Ltd., Turkcell Iletisim Hizmetleri A.S., Universal Electronics BV, Visonic Ltd., Westell Ltd., Yahoo Inc.

The next 'Connected Home' event will be held in London, April 21st / 22nd. Following on from the Connected Home 2003 and the audience requirement for greater partnership creation, the conference will bring together ALL sides of the equation - Builders, Installers, Content Providers, Retailers, Product Manufacturers and Service Providers.

Ralf Baral, Business Development Executive for IBM's Smart Home outlined; "The Connected Home is seen as one of the major events to initiate and accelerate open communities to provide end to end value chain for the new business of Smart Home Services."

The conference will provide added -value through greater market insight and focused communication messages from all of the event stakeholders - sponsors, partners, and speakers and from delegate interaction and participation.

Alongside the conference proceedings will be an exhibition where companies will promote their new products.

The Connected Home 2004 is aimed directly at the industries supporting the Connected Home market - Construction, Installers, Product Manufacturers, (white goods, computer and consumer electronics, energy, telecoms, etc.) Service Providers, Service Companies (energy utilities, telecom operators, waterco's, cableco's, etc.), Software Companies, Component Manufactures, Multi -media content specialists, research laboratories, start -ups, etc. The target audience consists of over 200 senior level international delegates. Attendees will be CEOs, Vice -Presidents, Business Development, Marketing and Technical Managers, Project Managers, Engineers and Analysts.

The event will have more panels and shorter speeches to allow for the wide and different variety of perspectives. It will continue the strength of drawing from a variety of different industries, and bringing together those that were unlikely to mix at the same event as each other.

Daniel Schellhoss, EVP of ProSyst Software AG: "This event is right on time. Service providers are starting to set up new service offerings while manufacturers bring new home networking devices to the market. The fact that all relevant parties - - from the manufacturer to the customer - - will meet at this event proves how well -planned and organized it is."

Delegates can find out more information about the April 2004 event at - www.the -connected
About Junction PR

Junction PR is a specialist marketing communications and public relations company focusing on the connected homes, interactive TV and the digital broadcasting markets. Junction's aim is to serve the needs of growing connected home companies to communicate effectively with multiple and varied audiences, in an increasingly complex marketplace.

From strategic marketing planning, and brand development to event and trade show management and general marketing communications, Junction handles a wide variety of marketing and PR communications.

Junction, 36 Hotwell road, Bristol, BS8 4UD, UK, +44 1179042003,

About HSA

Harrison Smith Associates Limited (HSA) specialises in the fields of effective communication and strategic marketing, providing a wide range of marketing and events' services to organisations in both the private and public sectors. This combination of communications' and event delivery expertise provides clients with a significant breadth of added value.

HSA Conferences is a brand of Harrison Smith Associates Limited. These are HSA Ltd. initiated and funded events, which are implemented by HSA Events. We also work in partnership with clients to create and develop their own self -funding events.

HSA Events provides an elite service in event management and has delivered events' services from within HSA for 10 years. All of the event services are handled by the in house events team, consisting of experienced marketers and business professionals with an innovative approach to the events' industry. Each event is allocated an experienced project manager who leads and co -ordinates the team to ensure a seamless delivery and successful event.

HSA Communications, a division of Harrison Smith Associates Limited, provides Marketing and Communications Consultancy. Whilst the core experience is primarily business to business, HSA Communications expertise can be applied across most sectors. This is due to the extremely varied backgrounds of the senior directors and consultants, all of whom have held full profit responsibility in top blue -chip companies. Their diverse knowledge makes them well placed to understand the problems faced in today's business climate, rather than just being theory driven.

Harrison Smith Associates Ltd., Third Floor, Diamond House, 36 -38 Hatton Garden, London EC1N 8EB
T: 020 7404 5444 W:

Media Contacts:
Ian Johnson

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